How to become a quality seller on Shopee and strategies for finding blue ocean categories and quality suppliers

As the e-commerce market is booming today, Shopee, as a platform focusing on B2C e-commerce transactions, is deeply favored by consumers and merchants. However, it’s not easy to stand out among the crowd. This article will explore how to become a high-quality Shopee seller, find blue ocean categories, and how to find high-quality suppliers from three aspects.

Shopee’s conditions and preferential policies for high-quality sellers

To become a high-quality seller on the Shopee platform, you first need to meet the following conditions:

• High credibility: Accumulate good reviews, cash back and other means to improve credibility.
• Quality Assurance: Ensure the quality of the products sold and comply with platform regulations.
• High quality of service: Respond to inquiries promptly and provide high-quality after-sales service.
• Products with high sales volume: Those with higher sales volume will get more recommendation and promotion opportunities.

In addition, becoming a high-quality seller can also enjoy a series of preferential policies, including:

• Discounted commission rates: Increase profitability.
• Traffic exposure discount: Get priority in traffic exposure opportunities.
• Priority recommendation opportunities: More opportunities for homepage display, search engine keyword ranking, etc.

How to become a quality seller

If you want to become a high-quality seller on Shopee, you should do the following:

• Provide high quality products.
• Focus on after-sales service.
• Continuously optimize promotion strategies.
• Strive to achieve sales breakthroughs.

Find Shopee blue ocean categories

When selecting product categories, sellers should focus on blue ocean categories with less competition and considerable profits. Currently, the popular categories on Shopee are mainly concentrated in women’s clothing, home furnishings, shoes and bags, maternal and infant, etc., while men’s clothing, outdoor sports, etc. are relatively few. Therefore, you can choose men’s clothing or outdoor sports equipment as an entry point. Specifically, for men’s clothing, consider T-shirts, shorts, pants, and shirts; for outdoor sports, you can focus on products such as hiking shoes, hiking poles, and backpacks.

In addition, there are many ways to help sellers find blue ocean categories:

• Search keyword analysis: Analyze the number of items under popular keywords on the platform.
• Third-party platform research: Use social media platforms such as Twitter and Facebook to understand popular trends.
• Research target markets: Explore offline markets to discover new opportunities.

Find high-quality Shopee suppliers

After deciding on the product, the next step is to find the right supplier. High-quality suppliers should have the following characteristics:

• Have brand authorization.
• Have never been involved in cross-border e-commerce.
• Can be shipped on behalf of others or packaged and shipped to designated locations.
• Provide product images, texts, videos and other information.

In order to find such suppliers efficiently, sellers can search through multiple online and offline channels at home and abroad. For example, on 1688, the largest purchasing and wholesale platform in China, you can filter out suitable partners by viewing various attribute information on the product details page.

By comprehensively applying the above strategies, sellers can not only improve their competitiveness on the Shopee platform, but also better serve consumers, ultimately achieving a win-win situation.