Shopee Seller Backend User Guide: Basic Settings and Operation Management
Shopee is a mobile e-commerce platform favored by users. Both buyers and sellers can enjoy convenient services on the platform. This article aims to help sellers understand the various functions of the Shopee seller backend and their basic usage.
1. Shopee seller website
The Shopee Seller Portal is the Shopee Seller Center, which helps sellers perform a series of operations such as product listings, creating product categories, processing orders, decorating stores, participating in platform activities, and collecting payments. Sellers who have completed Shopee account registration can log in to the seller’s backend in two ways:
- Login through Seller Center: Visit the Seller Center backend URL of the corresponding market, enter your account and password to log in.
- Via Shopee University website: After the launch of China Seller Center (CNSC), Chinese cross-border sellers can enjoy more customized functions.
2. Store management
Store management is what new sellers need to master before learning other functions of Shopee. It mainly includes store introduction settings, logistics and address settings, product evaluation viewing, my performance and scoring, store settings, privacy settings, and chat settings. , notification settings and account settings, etc.
3. Order types and analysis
Order type
The Shopee backend provides three order types for sellers to choose from:
- Orders placed: refers to the orders placed by all buyers within the selected time range (including unpaid orders).
- Paid Orders: Refers to all orders that have been paid within the selected time range.
- Confirmed orders: Applicable to sites that have activated “Cash on Delivery”, which refers to orders confirmed by the system within the selected time range.
Data analysis
Sellers should pay close attention to “paid orders” and “confirmed orders”, and regularly analyze changes in the number of visitors to the store, conversion rates and other indicators.
4. Improve traffic and conversion techniques
Increase traffic
- Enable paid advertising on the platform.
- Live broadcast and participate in platform activities.
- When new products are released, take advantage of the Boost function.
- Distribute coupons to old customers.
Increase conversion
- Add high-quality product images.
- Provide clear product information descriptions.
- Set competitive prices.
- Improve product praise rate and store rating.
- Improve customer service response rate.
- Provide limited-time promotions and discounts.
5. Add-on purchase conversion rate
The conversion rate of adding to the shopping cart is an important indicator to measure the degree of optimization of Listing. If it is higher than 15%, it means that the optimization is in place. If it is lower than 15%, it needs to be adjusted in terms of price, reviews, etc.
6. Marketing activity performance data
The performance data of marketing activities can be viewed in the “Marketing Activities” module in the seller’s backend, including trend charts of key indicators and specific data for each activity.
7. Register a Shopee Thailand account
Sellers need to register a Shopee Thailand account first and complete store information filling and certification before they can enter the seller’s backend management system for store operations.
8. Upload products
When uploading product information, you should pay attention to product description, picture quality, reasonable pricing, and correct selection of product categories.
9. Order management
Processing orders in a timely manner, choosing appropriate logistics methods, properly handling refund requests, and actively responding to customer reviews are the keys to improving store credibility.
10. Logistics management
Choose a suitable logistics company such as Shopee Express, Kerry Express or Thai Post to ensure your goods are delivered on time.
11. Customer Service Management
Respond to customer needs in a timely manner through online chat, telephone customer service, or email to enhance store reputation.