1. Evaluation
Analysis and evaluation mainly analyze the evaluation level, evaluation quantity, evaluation content and evaluation trend of four aspects of data Evaluation level – judge the maturity of the product. If the maturity of the product is high, the seller can only break through from the price aspect. On the contrary, if the maturity of the product is low, the seller can occupy a larger market as long as he can make better products. Evaluation quantity – the more evaluations, the greater the competition, and the more money the seller needs to invest in the early stage. Evaluation content – help sellers understand the advantages and disadvantages of the product more intuitively, understand the needs of consumers, and thus make improvements to the product.
Evaluation trend – by counting the number of evaluations, it can be judged whether the sales volume of the product is increasing or decreasing.
2. Product pictures
Product pictures show the style characteristics of the product. With the support of sales data, sellers can easily find the styles that consumers like. For example, there are many styles of mobile phone cases, but from the style alone, sellers can’t tell which styles consumers like. If sellers combine the main pictures of all products with sales data for analysis, they can find the styles that consumers like.
3. Nature of sellers
Mainly analyze the proportion of Amazon’s self-operated accounts, that is, the proportion of VC and VE accounts, so as to analyze the competitiveness of the product. Amazon’s self-operated accounts will be marked SoldByAmazon.com or SoldBy Amazon Digital Services LLC on the product page. Third-party sellers and individual sellers will mark their own store names. Through this data, sellers can determine what type of account it is, and thus determine the proportion of Amazon accounts. The higher the proportion of Amazon’s self-operated accounts, the more intense the competition. At the same time, sellers can also find big sellers who sell multiple brands of products in the store, and continue to observe the new products listed by these big sellers, and they can also find many new business opportunities. Of course, in addition to the seven dimensions of sales volume, brand, product features, price, evaluation, product pictures, and seller nature, different categories of products also need to refer to different data.