In the process of releasing products, an important link is the picture of the product. The main picture of the product is the first picture that buyers see. If you want buyers to be interested in the picture and click in, you need to design an attractive main picture. Only by being attractive can you get more click-through rates, and there will be more shop visitors with click-through rates, and only with visitors can you convert them into orders. As the saying goes, “a good picture is worth a thousand words”, sellers know that a good picture can achieve the effect of visual marketing. But what is a good main picture? What kind of picture can attract buyers?
[Preparation required]
1. Have products suitable for sale on AliExpress;
2. Have an AliExpress account and have completed the identity verification of the account;
3. Complete the product selection work and design the title of the product;
4. Complete the product attribute filling.
[Operation skills]
1. Understand what is an attractive main picture.
The basis of a qualified picture is correct exposure and focus. An excellent main picture should have a standard size, a prominent theme, a single background, and be simple and beautiful. The front of the clothes is shown, which looks simple and beautiful. The background is a single white color, which highlights the theme. The panorama of the product is also displayed, so that customers have an intuitive experience. Only such pictures can attract buyers to open the link. The size should be paid attention to when making the main picture, and the panorama of the product should be displayed as much as possible.
2. Product display composition design.
For products with many styles and colors, not only should we pay attention to the picture shooting skills, but also the placement of the products. When shooting the main picture, we should choose a beautiful placement method. The display composition of the product will also play a big role in the shooting effect of the picture, which is the key to whether it can become a high-quality picture. Product display composition includes radial composition, diagonal composition, triangular composition, tic-tac-toe composition and oblique line composition.
All main pictures should allow buyers to intuitively see what is being sold.
3. AliExpress’s regulations on pictures.
AliExpress also has regulations on uploaded pictures, such as pictures cannot have obvious off-site contact information, picture links in detailed descriptions cannot contain item descriptions or links related to other websites, and pictures of other sellers must not be plagiarized.