Releasing products is something that stores often do, and the quality of product releases directly affects the size of store traffic. When designing product titles, the seller realized that this played a very important role in search rankings, exposure, and clicks, so he spent a long time designing the product title. The next step is to improve the attributes of the product. The seller thought that since the title is so important, the attributes should be very simple.
[Preparation required]
1. Have products suitable for sale on AliExpress;
2. Have an AliExpress account and have completed the identity verification of the account;
3. Complete the product selection work and design a good product title.
[Operation skills]
1. Understand the importance of attributes.
Enter the product release page, select the category, and click “I have read the following rules and release the product now”, and you can see the page to start improving the product attributes. You will see densely packed options, and the platform will list the main attribute types of this type of product for you to choose.
Take children’s clothing as an example. The competition in the children’s clothing category is very fierce, with a competition index of 150%. However, because the product materials, designs and styles vary greatly, there is still room for development. In this case, the top sellers are all big sellers. If buyers do not have clear requirements for styles and materials at the beginning, they will accurately find products from the attribute column on the left, so that the products of small and medium-sized sellers are easier to expose. In addition, the existing attributes of the system will be automatically translated into the languages of different countries by the platform. Russian-speaking consumers are an important source of traffic for the AliExpress platform, and the platform often carries out activities for Russian-speaking countries. The existing attributes of the system will be more easily accepted by consumers than the translations in the details page. Therefore, the seller’s idea of attributes at the beginning was too simple.
2. Start selecting product attributes.
In the product attribute prompt, you can see this sentence: “The attribute filling rate of high-quality products in the category where this product is located is 78%”, so when we fill in the product attributes, we must increase the attribute filling rate to more than 78%, preferably 100%, which will help increase the exposure of the product. Attributes can facilitate buyers’ searches. The results of buyers’ searches are matched according to categories, titles and attributes. Most buyers will click on attributes to narrow the search scope. Taking T-shirts as an example, if the material we publish is only “polyester”, then we can only check polyester. Never check other attributes for the sake of exposure. If we check silk, the buyer will be very angry when he finds that there is no silk after receiving the product. He will definitely give a bad review and cause disputes. The exposure of the product that receives a bad review will decrease. Therefore, be sure to fill in the information carefully according to the actual information of the product.
3. Add custom attributes.
Custom attributes, as a supplement to the title, can increase the fill rate of attributes. Filling in the information of the published products completely and accurately will greatly facilitate future sales and lay the foundation for the hot sales of products.