Alibaba International Station Window Product Management and Optimization Strategy
As one of the important promotion resources of Alibaba International Station, the window product display space is similar to the glass display window of a physical store and has extremely high exposure opportunities. Members of Export Pass enjoy 10 window display spaces, while Jinpin Chengqi members have 40 display spaces. If the number of windows is insufficient, users can also purchase additional ones.
Advantages of window display products
Window products have the following significant advantages:
- Under the same conditions, display window products rank better than non-display products in search results;
- Have an exclusive promotion area on the homepage of the company’s website to enhance the marketing efforts of its main products;
- Users can freely change the products in the display window to achieve flexible control over the promotion of main products.
Methods to optimize window display effects
In order to further improve the market performance of window display products, optimization can be carried out from the following aspects:
- Keyword combination adjustment: Optimize the combination of keywords in the display window and point multiple related keywords to the same product to increase the number of clicks and inquiries for this product, thereby increasing the number of purchases. Interest in the product;
- Choose keywords with low competition: When faced with keywords with high competition, you can choose words with less competition but higher popularity as the main keywords;
- Use P4P paid promotion: Use P4P promotion function to accelerate the accumulation of window product data and improve its market appeal;
- Wangpu homepage layout: Increase the display of window products on the Wangpu homepage, and use visitor traffic to promote data accumulation;
- Set up hyperlinks: By setting up hyperlinks, window products with good results can drive each other to achieve better traffic diversion effects.
High seas customer management
Merchant should pay attention to the management of high-seas customers. These customers are resources shared within the store and can be viewed by all sub-accounts. Log in to the Alibaba International Station backend, enter the Customer Pass page and click the “High Seas Customers” command to enter the High Seas Customer List page. In order to better screen and follow up on high seas customers, the following factors should be considered:
- Whether the customer’s main products and address are detailed;
- Customer sources and integrity records;
- Whether there is duplicate registration;
- Whether the client’s position information is complete;
- Whether the contact information is complete.
Management of freight templates
The setting of product transportation details can be completed by creating a freight template, including selecting the express carrier, setting transportation time and cost, and other information. Enter the backend of Alibaba International Station, click the “Transaction Management” → “Freight Template” command in the left menu bar, and then follow the prompts to set it up.
Product management and optimization
Basic operations of product management include product allocation, grouping, status modification, etc. In addition, click the “Product Management” → “Search Diagnosis Home Page” command to enter the Search Diagnosis Center page and obtain product optimization suggestions. For products that have been ineffective for a long time, you should consider deleting or optimizing their titles, keywords and other content.
The above content is compiled from the relevant guides of Alibaba International Station, aiming to help enterprises make better use of platform resources and improve product exposure and sales performance.