Alibaba International Store Operation Guide: From decoration style to keyword optimization
The importance of store homepage design
The store homepage of Alibaba International Station is not only the entrance page of the store, but also a centralized place to display the brand image, and it is also a transfer station for store traffic. A well-designed and attractive homepage will keep buyers on your site longer, increasing the likelihood of placing an order.
Plan the decoration style of your online store
Before designing the homepage, you must first determine the decoration style of the online store. The style of an online store is often determined by the type of products sold. After clarifying the product positioning, analyze the target consumer group, determine their age group and consumption characteristics, and then determine the decoration style. For example, a clothing store targeting young women should choose a fashionable and fresh style, while a store targeting professional women should be elegant and dignified.
Backend management and business operations
After the store is opened, sellers need to be familiar with the back-end operations of Alibaba International Station in order to start actual operations as soon as possible. The backend includes account management, credit protection services, order management, data management and many other functions. Being proficient in these tools can help improve store management.
Principles and steps of keyword selection
Keywords are the basis for customers to search for products. When choosing keywords, you should be careful not to be too broad or too long or too specific. Instead, think from the user’s perspective and choose keywords that are searched the most and have less competition. Specific steps include listing a large number of related keywords, analyzing competition levels, and finally selecting target keywords.
Aspirational Advertising
Awarding is an advertising form provided by Alibaba International Station. It is ranked first in the search results and adopts CPT billing method. It helps increase brand exposure and attract the attention of more potential buyers.
Store operation indicators and their evaluation
Store operation indicators are divided into operation-side data (such as exposure, clicks, feedback, etc.) and business-side data (such as the number of credit insurance orders, payment conversion rate, etc.). By analyzing this data, merchants can be helped to find appropriate operating strategies and maximize sales profits.
Fan accumulation and operation
Fans are an important part of a store’s customer base. Merchants can interact with fans through Fantong, accumulate fan resources, and gain an in-depth understanding of their interests and hobbies in order to better serve customers.
Introduction to One Touch Pass
Yidatong provides one-stop foreign trade service solutions for small and medium-sized enterprises, covering customs clearance, foreign exchange, tax refund, logistics, finance and other aspects.
Paid Marketing
In order to increase product exposure, Alibaba International Station has launched a variety of marketing methods, among which P4P pay-per-click is the more commonly used one.
Operation suggestions
Finally, regarding the operation of Alibaba International Station, it is recommended that sellers optimize product detail pages, abide by platform rules, maintain competitiveness, clarify market positioning, increase trust, and make good use of marketing tools.
The above content is integrated from multiple articles and aims to provide comprehensive guidance for sellers on Alibaba International Station.