Detailed explanation of product data analysis and optimization strategies of Alibaba International Station

Product data analysis is to judge the stage of the product through the data changes at each stage of the product’s life cycle, thereby guiding the structural adjustment of the product, price increases and decreases, determining the inventory coefficient, introduction and elimination of the product, and evaluating the later products. Proper planning for evolution. This process is not only related to the effective operation of multiple departments, but also directly affects the operating efficiency of the store.

Key points of product analysis

To conduct effective product analysis, you first need to identify key products. Due to the wide variety of products in merchant stores, it is difficult to take care of them all with limited manpower, so they must focus on:

• Best-selling products: These products usually only account for 20% of the store’s categories, but they contribute a large amount of sales and profits to the company. Therefore, it is necessary to strengthen the collection, analysis and evaluation of comprehensive sales and circulation information at all stages of its operations.
• Price-sensitive products: The price of these products directly affects the price image of the store in the minds of buyers, so price adjustments need to be made regularly to maintain competitiveness.
• High-margin products: These products have lower purchasing prices and relatively higher gross profits. Their sales gross profit contribution should be regularly checked and actively promoted to ensure that the gross profit of such products maintains a high proportion of the total gross profit.

Product analysis interface

The product analysis page provided by Alibaba International Station Data Manager contains a number of key data, such as the total number of products, the number of products visited, the number of products with inquiries, and the number of products with orders, etc. This data can help merchants better understand the current status of the store.

Operation optimization of products

In order to further improve store performance, the following operational optimization measures are crucial:

Product selection and positioning

Merchants should plan the product structure proportions of each category, the pricing and marketing positioning of each product based on the results of market analysis, store analysis and customer analysis to achieve optimal resource allocation.

Increase the number of powerful and high-quality products

The so-called high-quality products refer to high-quality products whose product growth score reaches or exceeds 80 points. This type of product usually gets more promotion opportunities and support, so increasing the product growth score and making more products meet the quality standards is the key to gaining additional traffic exposure and transaction opportunities.

Create a hit item

By analyzing data to identify core products that have the potential to become popular products, and choosing appropriate keywords to promote these products, you can effectively reduce the company’s promotion costs and increase profits.

Zero-effect product treatment

Zero-effective products refer to those products that have zero exposure, clicks, feedback and visitors for 15 days or more. Such products need to be identified in a timely manner and measures should be taken to optimize or delete them to avoid occupying resources.

When dealing with zero-effect products, you can choose to directly delete products that have not had any effect for more than 180 days, or optimize them by improving the main products, improving information quality scores, improving keywords, etc.

In summary, through comprehensive and in-depth data analysis and optimization of products on Alibaba International Station, merchants can not only improve their competitiveness, but also better meet customer needs, and ultimately achieve performance growth.