How to efficiently publish products on Alibaba International Station: Detailed step-by-step guide

For many companies that want to expand into the international market, Alibaba International Station is a platform that cannot be ignored. Publishing product information is not only the basis for opening an online store, but also a key step to attract potential buyers. This article will introduce in detail how to successfully publish products on Alibaba International Station.

Step 1: Log in to the backend

First, visit Alibaba’s official website www.alibaba.com, click the “Sign In” or “My Alibaba” button in the upper left corner, enter your account number and password to complete the login. Then, follow the path of “Business Management” – “Product Management” – “Publish Products” to enter the product release page.

Step 2: Choose the appropriate category

Enter keywords in the “Search Category” box to find the corresponding category and select the category that best suits your product. It’s important to make sure your selections are accurate to avoid penalties or traffic impact due to misclassification. If your product has cross-industry characteristics, you can select multiple categories for display based on accuracy.

Step 3: Set product title

The product title is the first hit point when buyers search, so it is very important. The title should be concise and consistent with the buyer’s search habits and preferences. It is recommended to use the preposition “with” or “for” and place the core keywords before the preposition. At the same time, pay attention to the appropriate length of the title and avoid stuffing too many keywords or using special characters.

Step 4: Set product keywords

After completing the title setting, the next step is to configure the keywords. Frequently used keywords should be selected instead of internal model codes, and reuse of the same keywords is not recommended. In addition, the capitalization of keywords does not affect rankings.

Step 5: Upload product images

Click the “Browse” button to select a suitable image from the image gallery. Each product requires at least one main image and five detail images. The image specifications are required to be 1000×1000 pixels, the ratio is 1:1, the format is limited to JPEG, JPG or PNG, the file size does not exceed 3MB, and the color mode must be RGB.

Step 6: Fill in product attributes

Based on the selected category, the system will automatically recommend some attribute items for you to fill in. In addition, you can add up to ten custom attribute items as supplementary instructions, but you should be careful not to duplicate the attributes provided by the system.

Step 7: Set transaction information

Determine whether to enable the “Buy it Now” feature. “Fixed price” means that buyers can purchase goods directly at this price. In most cases, sellers prefer to guide buyers to further negotiations. In addition, you also need to set information such as price range, minimum order quantity (MOQ), and accepted payment methods.

Step 8: Complete logistics details

Provide specific information on shipping times, shipping ports, production capabilities, and packaging methods. If applicable, you can choose “price by quantity” or “FOB” terms to fill in the transaction conditions, which can help enhance the buyer’s perception of the supplier’s strength.

Step 9: Configure special services

Special services mainly refer to sample provision options, including quota sampling, free sampling, negotiated sampling or no sample provision. Considering that many buyers want to understand the product quality through samples before placing an order for the first time, this link is also very important.

Step 10: Design product details page

Although the specific design methods will be introduced in detail in subsequent articles, at this stage you can first consider which information is most critical to displaying product features.

Finally, when everything is ready and confirmed, click the Submit button to complete the process.