Jumia Platform: List of banned products in Kenya and Egypt and guide to review and optimize product content
In the operation of the Jumia e-commerce platform, understanding the list of banned products in various countries and optimizing product content review are important links to ensure the success of merchants. This article will comprehensively analyze the prohibited product categories in Kenya and Egypt, and provide strategies for optimizing product content review.
1. List of prohibited goods in Kenya and Egypt
1. List of prohibited goods in Kenya
According to relevant regulations, Kenya prohibits the sale of the following 26 products on the Jumia platform:
- Chemicals
- Dangerous goods (according to IATA regulations)
- Drugs
- Cosmetics (such as foundation, eye cream, etc.)
- Power products
- Liquid items
- Seeds and Plants
- Food
- Animals
- Adult products
- Cigarettes and Alcohol
- Power bank
- Commodities of certain value (such as cash, precious metals)
- Guns and Weapons
- Explosive device
- Bullets
- Human remains or ashes
- Drones
- Goods subject to customs license control.
2. List of prohibited goods in Egypt
In Egypt, Jumia prohibits the sale of a wider range of goods, with a total of 43 types, mainly including:
- Musical instruments and their accessories
- Tobacco Products
- Unauthorized wireless phone calls
- Gambling Equipment
- Pornographic products and related materials
- Counterfeit goods
- Animals, plants and food perishables
- Destructive weapons
- Poison
- Drones, etc.
2. How to optimize product content review
Successfully passing Jumia’s product content review is not only related to the launch of the product, but also helps improve the overall sales performance of the merchant. Here are a few key optimization strategies:
1. Optimize product titles
The product title should be composed of core words, attribute words and modifiers. Merchants need to ensure that the title is concise and easy to read, and make full use of keywords related to the product, but avoid repeated use of the same keywords and special characters.
2. Upload high-quality product images
The main product image is one of the most important factors in customer searches. Merchants need to upload clear product pictures that comply with Jumia’s anti-counterfeiting policy and demonstrate the advantages of the product to attract customers.
3. Improve product details
Product descriptions should be concise and clear, highlighting the main selling points and added value of the product. Appropriate use of paragraph layout and illustrations to make information clearer and easier to understand.
4. Ensure accurate product classification
Choosing the right product category is crucial. Wrong classification not only affects search engine optimization, but also confuses consumers. Merchants should select the most accurate category based on product type and name keywords.
5. Pay attention to content ratings
Maintaining good content ratings is critical to passing moderation. Merchants should try to keep the score above 65 points, ensure that all product parameters meet the minimum requirements, and avoid using sensitive words and misleading content.
By following the above banned product list and product content review and optimization strategies, merchants can better operate on the Jumia platform. Ensuring compliance and optimization not only improves the competitiveness of merchants, but also provides consumers with a safer and higher-quality shopping experience.