Detailed explanation of AliExpress promotion plan: a comprehensive strategy from fast to smart
Quick promotion plan: a powerful tool for efficient payment testing
AliExpress’s “Quick Promotion Plan” is favored by many sellers because of its simplicity and ease of use. This plan allows sellers to uniformly select keywords for promoting products, which means that all promoted products share all filtered keywords without having to select keywords individually for individual products. This feature makes the quick promotion plan an ideal choice for product testing. Up to 30 quick promotion plans can be created, and each plan can accommodate up to 100 products. Through batch word selection, bidding and other functions, sellers can quickly establish their own promotion plans, capture more traffic to test products, and screen out potential products.
Intelligent promotion: a “fool-like” solution for easy management
Smart promotion is another type of promotion plan, including three methods: Smart Testing, Smart Demo and Store Butler Pro. It is suitable for sellers who want to simplify the setup process and have sufficient promotion funds. The advantage of smart promotion is its simplicity – just set the bid and daily limit, no need to manually set keywords or adjust bids, the system will automatically match the traffic. Still, smart promotion isn’t for everyone, especially for sellers who want full control over the promotion process.
Independent promotion: the best choice for refined control
Autonomous promotion plans provide more flexibility and control. Sellers can manually filter keywords based on different products and set bids for each keyword. For example, for keywords that perform well, sellers can increase their bids to gain more exposure, while for keywords that perform poorly, they can lower their bids to save costs. The key promotion plan and the quick promotion plan under independent promotion are suitable for creating hot products and test models respectively.
Key promotion plan: a powerful tool to create explosive products
Compared with the quick promotion plan, the key promotion plan provides richer promotion information setting options. Not only can you add keywords to products individually for promotion, but you can also create unique promotion ideas to increase the exposure of your products. Each key promotion plan can contain up to 100 promotion units, and each unit can accommodate up to 1 product and 200 keywords. This kind of detailed promotion information setting makes the key promotion plan an ideal choice for creating hot products.
Lingxi recommendation: the key to accurate traffic
As a special promotion method, Lingxi recommendation focuses on obtaining non-search traffic and displays products by matching buyers’ behavior habits. Its main display location is in the More To Love section at the bottom of the product details page, and fees will be deducted only after clicking. The setup process is relatively simple and mainly includes the steps of adding products, setting budgets and bids, setting premiums, confirming final bids, and setting creative images.
Store Butler: One-click store-wide promotion
As part of smart promotion, the store-wide butler can start the promotion of store-wide products with one click. By setting the daily promotion limit and expected bid, all products in the store are in promotion status. Its traffic comes from a wide range of sources, including traffic brought by buyers searching for long-tail words, and popular keyword display opportunities obtained due to vacancies in other sellers’ promotional booths.
To sum up, AliExpress provides various types of promotion plans to help sellers choose the most suitable promotion method according to their own needs. Whether you want to quickly test products through a quick promotion plan, simplify management processes with smart promotion, or use independent promotion to achieve refined operations, AliExpress has corresponding solutions.