AliExpress Blue Ocean Industry Mining and Product Search Tips
For “AliExpress” sellers, it is extremely important to expand the blue ocean industry market, because the blue ocean industry means lower competitive pressure and higher buyer demand, which makes the market easier to open. In order to help sellers better explore blue ocean industries, this article will introduce in detail how to use the tools and services provided by AliExpress to conduct effective market analysis.
Exploring blue ocean products
The AliExpress platform recommends multiple blue ocean industries for sellers. The bluer the color, the less intense the competition within the industry. For example, in the field of women’s clothing under the clothing/clothing accessories category, although the overall market competition is fierce, potential opportunities can still be found in market segments. By analyzing the supply and demand index of different subcategories under women’s clothing, it can be found that women’s underwear is a market segment worthy of attention. The higher the supply and demand index, the higher the number of visitors, the number of orders and other indicators. Although competition is relatively large, it is still at a low level in the field of women’s clothing.
Further research found that women’s underwear accounted for 44.4% of visitors, showing good market prospects. In addition, looking at regional distribution, Russian buyers accounted for 22.22% of the market share, which means that designs for the Russian market may help improve sales performance.
Find AliExpress store products
When a store uploads a large number of products, it can be time-consuming to find specific items to optimize. An effective way to solve this problem is to use product ID numbers for quick location. Enter this number in the product management interface to quickly find the target product, greatly improving work efficiency.
The top-ranking products in the first-level blue ocean industry
In addition to women’s clothing, there are several other outstanding product categories in the first-level blue ocean industry:
- Home products: including home appliances, home decoration, garden tools, power tools and lighting, etc.
- Car and motorcycle accessories products: such as driving recorders, rearview mirror navigation, seat cushions, etc.
- Health care products: such as thermometers, blood pressure meters, blood glucose meters, etc.
These areas have large market demand but relatively small competition, which is very suitable for new sellers to use as a reference for product selection.
How to find blue ocean industries
In order to more effectively identify blue ocean industries, sellers can also take the following measures:
- Understand AliExpress industry categories: Familiarity with each category will help you accurately position your products.
- Use data analysis tools: Guide decisions by analyzing store data, industry data and competitive data.
- Follow popular search terms: Keep track of market dynamics by observing search trends.
- Understand overseas market needs: Research target markets to meet local consumer needs.
- Attend trade shows and events: Get the latest industry information and find business opportunities.
In summary, by comprehensively applying the above strategies, AliExpress sellers can stand out among many competitors and successfully explore and enter profitable blue ocean markets.