How to correctly set and optimize product shipping and weight costs on AliExpress
On the AliExpress platform, sellers often face the challenge of freight setting and product weight cost calculation. Many merchants suffer losses due to improper freight setting. The following will discuss in detail how to accurately set shipping costs for different weights and countries on AliExpress, as well as how to calculate and optimize the weight cost of products.
AliExpress shipping fee settings
When setting shipping costs, sellers first need to understand the logistics classifications provided by the AliExpress platform, which mainly include economic logistics, simple logistics, standard logistics and fast logistics. Sellers need to understand AliExpress’s logistics policy and download the logistics quotation form for accurate freight calculations.
In order to choose the appropriate logistics method, you first need to judge based on the sales amount and package weight. When setting, the cut-off is generally US$5, and the cut-off in some popular countries may be as low as US$2. Sellers should select a suitable logistics quotation for calculation based on the sales price and weight of their goods.
For example, if the sales price of a product is 65 yuan, the freight can be calculated based on its weight (such as 100 grams): freight = freight unit price × weight + registration fee, assuming it is 217.1 US dollars/kg × 0.1 kg + 18 US dollars = $39.71. Sellers should consider this freight cost in order to effectively implement the free shipping strategy.
In addition, sellers can manage shipping costs in a more granular manner by customizing shipping costs. Different shipping charges can be set for products in different price ranges. For example, products priced between US$100 and US$150 can be calculated as US$150, and products priced between US$150 and US$200 can be calculated as US$200.
Calculation of product weight cost
Understanding the weight cost of AliExpress products is crucial to developing a competitive pricing strategy. Weight costs include logistics costs, which are usually determined by the actual weight and volume of the product. Sellers need to avoid underestimating or overestimating weight costs, as this may lead to losses or pricing errors.
Merchants can use the following methods to calculate the weight cost of products:
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Direct weighing method: Suitable for small lightweight products, such as clothing, etc. Sellers can use a scale to accurately measure before shipping.
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Estimation method: For large or difficult-to-weigh products, sellers can refer to the average weight of similar products and make appropriate adjustments to arrive at a reasonable estimate.
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Inquiry method: Merchants can ask the logistics company to obtain the weight cost of the product, and use online calculation tools to estimate it.
On AliExpress, merchants can also observe the pricing and product characteristics of competitors, reversely deduce the cost and weight range of similar products, and formulate reasonable pricing strategies based on their own actual conditions.
Price range and cost inference
In order to ensure that product pricing is within the popular range, sellers need to estimate the cost of the product. For example, for a dress priced between $7 and $13, the overall cost should be set at $6 to $12. This layout helps sellers ensure their profits remain reasonable, given the costs she said are associated with logistics.
Merchant should choose the appropriate product purchase cost and weight range. For example, for a dress priced at 7 to 13 US dollars, the product purchase cost should be 12 to 36 yuan, and the product weight needs to be controlled between 180 and 400 grams. Through this kind of pushback, you can increase sales potential and increase traffic, thereby increasing overall store profitability.
Through the above methods, sellers can more effectively manage freight settings and weight costs on the AliExpress platform, thereby improving operational efficiency and profitability.