AliExpress product validity period selection: 14 days or 30 days?

As one of the world’s leading e-commerce platforms, AliExpress has made multiple adjustments to product validity settings in order to optimize user experience and seller interests. This article will combine official survey results and practical suggestions to help sellers better understand and use this function.

Discover problems and adjust measures

The official research team of AliExpress found that some unmanaged products occupied exposure resources, which not only affected buyers’ shopping experience, but also damaged the interests of other sellers and the overall reputation of the platform. In order to improve this situation, the platform has taken a series of measures:

• Adjust the validity period: Since July 19, 2011, the validity period of newly released products has only two options: 14 days and 30 days, and the 60-day option has been cancelled.
• Cancel automatic resending: The automatic resending function of all products has been cancelled, encouraging sellers to increase exposure by optimizing product content rather than relying on long validity periods.

Recommended validity period selection and operation methods

According to Alibaba’s search ranking rules, product activity and imminent expiration will affect search weight. Therefore, the official recommendation is to choose a validity period of 10 days, which is especially suitable for full-time sellers. Nonetheless, in practice, 14 days is considered a better option as it provides two high exposure opportunities within a month.

Operation Precautions

• Product title: Make sure the title contains key information such as category words, core words, attribute words, etc. so that buyers can accurately understand the product features.
• Real photos: Upload high-quality real photos that reflect the true style, quality and positioning of the product, and include your trademark.
• Differentiation: The submitted products should be different from the existing brand style, positioning, and price to increase the approval rate.
• Light conditions: Actual photos should be taken in a well-lit environment to ensure picture clarity.
• Trademark submission: If you have multiple trademarks, submit them all at once to avoid the inconvenience of adding them the following year.

Summary and Outlook

To sum up, the selection of AliExpress product validity period should be based on the specific product characteristics and the seller’s actual operation strategy. Although the official recommendation is 10 days, in practice, 14 days is also an option worth considering. Through reasonable validity period settings and high-quality product display, sellers can improve user experience while increasing their own exposure and sales opportunities.

In the future, as the e-commerce industry continues to develop, AliExpress will continue to optimize its various functions to better serve users.