AliExpress store promotion techniques and on-site and off-site promotion methods
In the early days of opening a store on the AliExpress platform, traffic is often insufficient, which directly affects the store’s sales performance. In order to increase the visibility and traffic of the store, sellers need to take a series of effective promotion measures.
Product promotion skills
1. Release enough products
In the early stages of your store, releasing more products will help increase your exposure. According to research data from the AliExpress platform, stores with more than 200 products have exposure rates that are 1 to 3 times higher than those with less than 200 products. Therefore, a rich product line can attract more consumers.
2. Use of window recommendation slots
Window recommendation is an effective means to increase product exposure. Sellers should make reasonable use of window recommendations and ensure that the products there are representative works in the store. At the same time, the title design in the recommendation position should be concise and clear, and accompanied by high-quality pictures.
3. Participate in platform product recommendation activities
Merchants who frequently participate in various promotional activities officially organized by AliExpress have their product exposure rates 30% to 200% higher than those of ordinary merchants, and their sales have also increased significantly.
4. Use Image Bank to manage product images
AliExpress’s image banking function can help sellers centrally manage product images and improve the efficiency of image use.
5. Make good use of the dynamic multi-image function
Using the dynamic multi-picture function provided by AliExpress, sellers can upload 1 to 6 pictures for each product to attract consumers’ attention.
6. Use product interlinking tools
Through product interlinking tools, merchants can increase the exposure of their products and better meet the diverse needs of consumers.
7. Use product email push tool
The email push function can help sellers promote their stores and products, so that customers can receive timely notifications when new products are launched or promoted.
8. Accurately optimize descriptions and titles
Product descriptions and titles should be concise and clear, and use a combination of pictures and text to avoid visual fatigue for consumers.
Off-site promotion skills
The importance of keywords
When editing the product title, it is recommended to place the keyword at the beginning of the title so that search engines can better identify and include it.
Use social media
Sellers can open store accounts on foreign social media platforms and promote them by making product videos or writing blogs.
Advantages of affiliate marketing
Affiliate marketing is a pay-for-performance promotion method that can reduce promotion costs.
Use Internet celebrities
Work with internet celebrities to leverage their influence to attract traffic.
Make flexible use of through train promotion
Choose appropriate keywords for through-train promotion based on the actual situation of the store, which will help increase exposure.
Integrate marketing activities
Plan various marketing activities to help accumulate sales and participate in platform activities.
Off-site promotion skills of VK platform
Insert VK on independent website
Insert the VK sharing button on the independent website of the cross-border e-commerce seller to guide customers to click the vk button to share and forward the content.
Exchange free posts with other fans
When the seller’s number of fans reaches a certain number, you can try to exchange posts with other peers.
Through the above methods, sellers can effectively promote their products inside and outside the AliExpress platform, thereby increasing the store’s visibility and traffic [[2]].