Detailed explanation of AliExpress platform registration process, operating rules and grade classification

1. AliExpress platform account registration and authentication

To open a store on the AliExpress platform, you first need to register and authenticate an AliExpress account. There are two registration methods: one is to register with Taobao merchants or Tmall merchants; the other is to register through email.

1. Register using email

Visit the AliExpress seller page and click “Sign in Now” to adjust the page language to Simplified Chinese for easy operation. Enter your email address as the login name, and after completing the mobile phone number verification and email verification, the system will prompt that the registration is successful.

2. Real-name authentication

After completing basic registration, real-name authentication is required. Real-name authentication is divided into enterprise authentication and personal authentication, both of which need to be completed through a certified Alipay account. Ordinary sellers should choose self-employed certification, and then be directed to the Alipay login page to complete authorization and submit personal information for review. The review cycle takes about 2-3 working days.

3. Select sales plan type

After passing the certification, the seller needs to select the sales plan type in the store backend. AliExpress offers two options: standard sales plan and basic sales plan. Corporate stores can choose freely, while individual industrial and commercial households can only choose the basic sales plan for the first time, and can upgrade to the standard sales plan after meeting certain conditions.

4. Select store type

Store types include official stores, specialty stores, specialty stores and other stores.

5. Select the main category

Each AliExpress account can only operate one business scope, and can select one or more business categories within this scope. Each major business category includes several main business categories, which need to be applied for separately.

6. Enter business trademark

If there is no trademark information, you can directly check the no brand option. If there is a trademark, you need to add the trademark information first and then apply for trademark qualification.

7. Submit information for review

All submitted information will be reviewed within approximately 10 working days. Sellers who fail the review can resubmit the information based on specific reasons.

8. Payment

After passing the review, the seller needs to pay relevant fees to complete the settlement procedures.

2. AliExpress registration and operation rules

Registration Rules

• It is prohibited to register using email addresses and store names that violate laws and regulations or infringe on the rights of others.
• Sellers outside mainland China are not allowed to register seller accounts without permission; sellers in mainland China are also not allowed to use false information to register overseas buyer accounts.
• Accounts that have not been operated for a long time or have not passed identity verification may be terminated or recycled.
• Users who have been banned for serious violations are prohibited from registering new accounts again.
• When registering, AliExpress is authorized by default to verify the registered email address.
• Authenticated personal or corporate information cannot be unbound.
• Each individual who has passed real-name authentication can only have one AliExpress account for selling goods.
• Corporate members can have up to six AliExpress accounts for selling goods.
• “Personal real-name authentication” or “Enterprise authentication” are the basis for judging the nature of member stores.

Operating Rules

• Products can only be released after real-name authentication and setting up a collection account.
• Sellers with more than ten products can create a store.

3. AliExpress merchant level classification and platform resource support

AliExpress divides merchants into eleven levels based on their credit points, aiming to encourage merchants to improve service quality. The rating results are updated monthly, covering consumer experience indicators such as bad order rate, etc.

The platform has four service levels: excellent, good, passing and failing. Merchants at different levels will receive corresponding levels of resource tilt. Excellent merchants will get more exposure opportunities, while unqualified merchants will face the risk of fewer orders.

In short, AliExpress merchant level is very important. Understanding its rules will help improve the level of the store and gain more platform support.