How to improve sales and browsing experience through AliExpress affiliate marketing
On the AliExpress platform, affiliate marketing is an important tool for sellers to improve sales and customer experience. The product details page of the platform adopts a modular design, which includes basic information, price and inventory, detailed description, packaging and logistics, and other settings. This article will delve into the application of affiliate marketing and how to improve store visit depth and sales by optimizing affiliate templates.
Basic concepts of affiliate marketing
Associated marketing mainly refers to driving the sales of related products through the sales of main products. Sellers can display other products of the same type or brand on the product page to attract customers to browse and increase the transaction rate. Related marketing can not only improve the conversion rate of the store, but also effectively increase the customer unit price and product exposure.
How to match related products
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Combination association: Matching recommended products and main products can be used in the same scene, such as power banks and charging cables, tops and skirts.
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Hot-selling association: Display the store’s best-selling products to enhance customer confidence and promote more transactions.
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Alternative association: Recommended products can replace the main recommended products, and usually only one of them can be selected in the same scenario.
It is worth noting that the number of displayed products should be moderate. Too many choices may make it difficult for customers to choose due to information overload. Generally, setting 4 products has the best effect.
Methods to improve access depth
In order to encourage buyers to click more on the associated template, sellers can add buttons and promotional materials to product images to attract customers’ desire to click. This approach will significantly increase the appeal of your product, thereby increasing visits.
Design effective association templates
When designing related templates, sellers should ensure that there is good correlation between products. For example, if a seller sells T-shirts, related products such as jackets, pants, and socks can be designed as matching products to maximize the sales of other products. Directly providing matching packages can also effectively reduce customers’ selection burden, thereby increasing order volume.
Optimization of mobile details page
When using the affiliate marketing template on AliExpress’s mobile terminal, many sellers reported that the display effect was poor and the pictures were blurry. It is recommended that sellers create a single-column template in the associated marketing section and add this associated template to the product details template. Once completed, be sure to click “Update Single Information Only – Wireless Details” for product release to optimize the viewing experience.
Conclusion
By properly using affiliate marketing, sellers can effectively increase the depth of visits and sales to AliExpress stores. By attracting customer clicks, designing reasonable association templates, and optimizing mobile pages, we can ultimately improve customer satisfaction and sales performance. I hope this article can provide valuable guidance and suggestions for AliExpress sellers to stand out from the competition.