AliExpress sellers improve all-round operational strategies: data analysis, product ranking and logistics solutions

On the AliExpress platform, sellers need to use a variety of strategies to increase store exposure, traffic and conversion rates. The following will comprehensively analyze how to achieve these goals through data analysis, product ranking inquiry and optimization of logistics solutions.

Data analysis to improve product exposure

Sellers can find products that need optimization through data analysis, thereby improving key indicators such as exposure, click-through rate, and conversion rate. First, sellers should download the data of the last 7 days, 30 days or 90 days for analysis, focusing on products with more than 4,000 store exposures. Use conditional formatting to mark data above the mean, and unmarked items need to be optimized. During this process, product maintenance can be performed through the following methods:

1. Sales and conversion rate analysis: Find products with lower conversion rates from the descending order of exposure. Usually, the overall quality of these products is better. The main problem lies in the price and shipping template. It needs to be carried out. Make timely adjustments.
2. Order number analysis: View in descending order from the number of orders. Products with large sales and high conversion rates should be used as traffic-draining tools to recommend similar new products.
3. Sales Monitoring: Pay attention to products with low exposure but high sales, and make timely optimizations to prevent sales from declining.
4. Shopping Cart Analysis: Evaluate which products have market recognition through the number of products in the shopping cart, and awaken potential buyers through limited-time offers and other means.

Through these analyses, sellers can not only identify products with good data, but also provide optimization directions for store operations.

Query product rankings to optimize marketing strategies

In order to improve the overall performance of the store, sellers need to grasp the number of views and rankings of the store and products. AliExpress provides a “Store Data Analysis” tool through which sellers can obtain detailed data analysis results, including information such as traffic sources, countries, and visited pages. Sellers can follow the steps below to obtain data:

1. Log in to the AliExpress Seller Center and enter “Store Data Analysis” in “Data Services”.
2. View and analyze overall data, including sales, order volume, and conversion rates.
3. Click the “Traffic” tab to monitor various source channels to develop more precise marketing strategies.

In addition, sellers can also use the “data cube” tool to view product rankings under different keywords to help compare the performance of competitors and adjust marketing strategies for products.

Optimizing logistics solutions to improve customer satisfaction

Choosing the right logistics solution is an important step in improving customer satisfaction. Sellers can obtain suitable logistics options through the “Logistics Solution Query” function on the AliExpress platform. The steps are as follows:

1. Log in to the “Seller Center” and select “Logistics Plan Inquiry” under the “Transaction” module.
2. Enter region and cargo information to quickly view recommended logistics solutions.
3. Adjust cargo types and information as needed.

In the logistics plan query, the platform will recommend several logistics methods based on the input information to reduce freight and improve distribution efficiency. In addition, sellers need to pay attention to the specific logistics arrangements for different products and delivery locations.

Recommended tools to solve the problem of no supply

For sellers who use consignment sales, there are some tools that can be used to help solve the problem of product out-of-stock. It is recommended to use the “Finding Product Tool”. Just search for products on Taobao, and the plug-in will automatically match you with the same model at a low price. In addition, “Taotaosou” and “Baidu Picture Scanner” can also effectively help sellers find sources of the same style of goods and search through pictures or keywords.

By focusing on data analysis, product ranking, and logistics solutions, AliExpress sellers are able to implement more effective strategies to remain invincible in the highly competitive market. Every seller should gradually master these tools and technologies to lay a solid foundation for the further development of the store.