Detailed explanation of AliExpress product optimization techniques and strategies

1. Product details optimization

Attribute optimization

When publishing products on the AliExpress platform, the product attribute fill rate must be higher than 78%, otherwise it will affect the search ranking. The accurate filling of attributes can not only help buyers accurately locate unique products, but also increase the search weight of products.

Image optimization

Dynamic image optimization

The dynamic image can hold 6 pictures, covering size, style details, packaging, etc., to fully display the product. In order to improve the display effect, it is recommended not to use the method of adding watermarks to the main image. The size of the main image is 350px x 350px, the format is JPEG, the background is simple, and the colors are contrasting.

Details image optimization

Detailed pictures generally do not exceed 15, and should be optimized from aspects such as shopping instructions and product descriptions. Shopping instructions should include common problems encountered by buyers in early sales feedback, and can display store promotions in a timely manner to guide buyers in their consumption. Product descriptions can be displayed through graphic details, brands, best-selling combinations, transaction descriptions, promotional offers, etc.

Buyer evaluation optimization

Good buyer reviews can attract more potential buyers to the purchase page and increase the repurchase rate of the product.

2. Price optimization

Sales price = listing price × discount
Transaction price = sales price – marketing discount

For products with multiple SKUs, the price of the product with the smallest number of orders can be set lower to stimulate buyers to browse and purchase. Refer to the prices of competing products and set a reasonable price threshold, such as setting the price to $9.99 instead of $10, so that buyers feel that they are within their budget.

3. The impact of AliExpress product optimization

When optimizing AliExpress products, if the one-time optimization range is too large, the weight may be reduced; if the range is small, the weight will basically not be affected. Optimization work should be carried out gradually to avoid one-time large changes.

4. Product description and layout

The description is well structured

The product details page must be reasonably designed with picture display and functional effects. The picture display should be arranged in an orderly manner to capture the first screen of the mobile terminal; the description of function effects should be concise, avoid lengthy text, and focus on refining the highlights.

The picture highlights are clear

The first image should highlight the core selling points of the product and arouse buyers’ interest in continuing to browse. The product details page should highlight product quality and advantages, and show product features through intuitive comparison pictures.

Product recommendations

Product recommendations should be placed in the middle or at the bottom of the product description to avoid offending buyers. Similar product recommendations and matching product recommendations each have their own design techniques.

5. AliExpress SEO optimization

Keyword settings need to be precise and diverse to cover different customer search habits. Avoid repeating keywords in the title and replace them with more precise keywords.

6. Dispute handling and service points

Dispute handling

Review and respond to disputes promptly to avoid overtime fines. Solve problems from the customer’s perspective and avoid platform intervention.

Service impact

Low service scores may result in warnings, product removal, account freezing or even account closure. Merchants should optimize relevant products in a timely manner to avoid affecting their accounts.

Conclusion

AliExpress product optimization is a complex but necessary process, involving attributes, pictures, prices, descriptions and other aspects. Sellers should optimize gradually to avoid one-time major changes, and at the same time pay attention to keyword settings and service maintenance to increase product sales and store weight.