Detailed explanation of AliExpress coupon strategy: types, overlay rules and marketing advantages

On the cross-border e-commerce platform AliExpress, coupons are one of the important tools to promote sales and attract customers. This article will introduce in detail the different types of AliExpress store coupons and their usage rules, and explore how to increase sales and customer satisfaction through coupons.

AliExpress store coupon types

Coupons with no restrictions on use

This type of coupon can only be used if the order amount exceeds the face value of the coupon. For example, if the coupon value is $5, the order amount only needs to be $5.01 to use it. This method can significantly improve the conversion rate of new users and increase user stickiness. However, sellers need to be careful to avoid losing profits due to excessive discounts.

Conditional coupons

This type of coupon requires the order amount to reach a certain amount to be effective. For example, a $5 coupon might require an order of $30 or more. This method can help increase the price per customer and encourage consumers to buy more products.

Marketing event coupons

In addition to the two common store coupons mentioned above, AliExpress also provides various forms of marketing activity coupons, including but not limited to:

• Collection type: Coupons for buyers to collect and use by themselves.
• Targeted issuance type: Coupons issued to specific user groups.
• Gold Coin Exchange: Allows users to redeem coupons through accumulated virtual currency.
• Quick Coupon: Limited supply for a limited time, first come first served.
• Popular Coupons: Obtain coupons by inviting friends to help.

Coupon overlay usage strategy

On the AliExpress platform, not all types of coupons can be used in combination. Specifically:

• For a single store, usually only one coupon can be selected to be applied to the same transaction.
• However, the site-wide general coupons provided by the platform can be used at the same time as store coupons.
• Personalized coupons pushed via email or notifications can generally only be used within a specified range, and in most cases cannot be combined with other offers.
• In addition, some combination purchase promotions do not support stacking with coupons.

Benefits and precautions of setting up coupons

Set up coupons correctly not only to boost sales, but also to enhance customer loyalty:

• Issuing coupons in advance can effectively promote potential buyers to complete the purchase decision.
• Offering exclusive coupons to loyal customers can improve their shopping experience and increase repurchase rates.
• Issuing coupons can also increase product exposure and attract more visitors to the store.

However, there are also cautions to consider when designing a coupon program:

• It is recommended to combine no-threshold and conditional use coupons to achieve the best results.
• Set a reasonable validity period, a period of about a week is more appropriate.

By in-depth understanding of how AliExpress coupons work and their potential value, sellers can better develop promotion strategies that meet their own needs, thereby driving business growth.