Detailed explanation of AliExpress agency operation and promotion charging policy

As a global online trading platform, AliExpress provides countless sellers with opportunities to promote sales. However, due to intensified competition, many sellers need to rely on agency operations and promotion strategies to increase store exposure and sales. This article will provide a comprehensive analysis of the charging policy for AliExpress agent operation and promotion.

1. AliExpress agency operation charging model

AliExpress provides services for managing store operations on behalf of operating companies. The main charging methods are as follows:

1.1 Service Fee

Some operating companies that only charge service fees usually have high fees. These companies rely on service fees to make profits and have relatively good operating results. It is recommended that sellers choose a trustworthy professional operating company, but pay attention to the reasonableness of the fees.

1.2 Commission model

Some agency operating companies adopt a commission charging method. Such companies are usually strong and their income is tied to the seller’s sales, which means that the company’s interests are closely related to the seller’s interests. In this case, the promotional risk is mainly borne by the merchant.

1.3 Comprehensive charging method

A more reasonable charging method is the basic service fee plus commission. This model can effectively reduce the seller’s risk. At the same time, agent operators create more revenue for sellers by improving service quality and brand influence.

2. AliExpress promotion charges

On the AliExpress platform, promotion has become an essential strategy for sellers. Promotion expenses mainly include:

2.1 Through train

Through train is a paid promotion tool of AliExpress, charging according to the number of clicks. The level of promotion fees is related to the triggered keywords and their bids, and is usually closely related to product rankings and promotion scores. This means that sellers with high promotion scores can obtain better display results at lower costs.

2.2 Affiliate Marketing

In addition, affiliate marketing is also a paid promotion tool, and the cost depends on the set commission ratio. If no ratio is set, the default standard commission will be calculated. In this way, sellers can reach their target customer groups more effectively.

2.3 Other fees

In addition to promotion costs, sellers also need to bear additional costs such as product costs, shipping costs, platform commissions, etc. These are expenses that cannot be ignored in the business process.

3. AliExpress charging policy

AliExpress has clear charging policies for sellers, which mainly include:

3.1 annual fee

Sellers need to pay a one-time annual technical service fee after obtaining access. The annual fee is calculated on a calendar month basis. The service fee for less than one month can be refunded on a monthly basis. Especially when a seller encounters a violation penalty, the annual fee paid will no longer be refunded.

3.2 Commission

Sellers operating on AliExpress need to pay a commission based on a certain proportion of order sales. The specific rates are set according to different business categories.

3.3 Platform Protection Policy

The platform also provides appropriate protection to sellers to protect their legitimate rights and interests in response to unexpected force majeure events such as strikes.

Conclusion

In general, AliExpress’s agency operation and promotion charging policy provides sellers with a variety of choices, but they need to ensure that they choose the right partners and promotion tools to achieve the best operating results. Through reasonable investment and professional operation management, AliExpress sellers can succeed in an increasingly competitive market.