AliExpress Operation Guide: Comprehensive analysis from main image upload to product information release

When conducting business on the cross-border e-commerce platform AliExpress, merchants need to pay attention to multiple aspects to ensure that their products can be successfully displayed to target customer groups. This article will give a comprehensive explanation based on the AliExpress main image upload regulations, product selection strategies, buyer address information processing, and product information release precautions.

1. AliExpress main image upload regulations and precautions

1. Limit on the number of main images

According to the regulations of the AliExpress platform, the number of main images for each product should be between 3-5. This restriction is intended to ensure that product information is clear and concise, allowing merchants to select the most representative and attractive images to highlight product features.

2. Other image upload options

Although the number of main images is limited, merchants can still supplement the display of product details, functions and application scenarios by uploading details page images, SKU images, etc., to enhance the comprehensiveness of product descriptions.

3. Main image quality and content requirements

AliExpress has strict standards for the quality and content of the main image, requiring clear images, appropriate brightness, and simple backgrounds. Merchants should carefully check to comply with platform requirements before uploading.

4. Design and layout

Rational layout and design can help highlight product selling points and enhance visual effects, thereby attracting more customers’ attention.

2. How to use the 80/20 rule to select key products for promotion

1. Understand the 80/20 rule

Cross-border e-commerce sellers should focus most of their energy on a small number of products with potential, and use data analysis to screen out those worthy of investment.

2. Data analysis methods

Through product ranking and single product analysis, focus on key indicators such as the number of visitors, collections, and additional purchases, and identify products that perform better than the average as the focus of promotion.

3. Things to note when handling buyer’s address change request

1. Customer communication template

When a customer requests to change the order address, it is recommended to guide them to cancel the original order and resubmit it to avoid potential financial risks and credit impacts.

2. How to handle merged orders

If the customer places orders at the same address twice, you can propose merging orders to save shipping costs, and provide appropriate discounts to improve user experience.

4. Key points for uploading product information

1. The importance of image and text separation

Ensure that the text information in the details page can be displayed independently of the image, so that the system can automatically translate it so that buyers around the world can understand the product description.

2. Accurately publish product information

• Category Selection: Ensure product classification is accurate.
• Attribute check: Correctly select relevant attributes to avoid misleading buyers.
• Title consistency: Ensure that the title is consistent with the actual product to prevent buyer misunderstandings.

3. The role of marketing graphics and product videos

High-quality marketing images and product videos can help increase product exposure and user dwell time, thereby promoting conversion rates.

4. Shipping date and wholesale price settings

Reasonably setting the delivery time and wholesale price can enhance the competitiveness of the store and obtain more platform recommendation opportunities.

5. Inventory management

Appropriate control of inventory quantity can not only meet sales demand but also increase the weight of single products.

Through the implementation of the above measures, sellers can not only display products efficiently on the AliExpress platform, but also effectively improve the overall operation level of the store and achieve performance growth.