A complete guide to advertising on AliExpress: How to advertise efficiently on Google

In the current cross-border e-commerce environment, AliExpress sellers are looking for effective advertising and promotion strategies to increase the exposure and sales of new products in their stores. This article will integrate common methods and precautions for AliExpress sellers when promoting advertising, especially how to advertise on the Google platform.

Choose products that are easy to promote

When excellent AliExpress sellers start advertising, they usually give priority to products that are relatively easy to promote. This type of product has a high degree of recognition in the market, so there is no need to invest too much time and money in market education. Compared with products with low demand and high bids, choosing products that are easy to promote can significantly reduce advertising investment and increase conversion rates. At the same time, the experience of successfully promoting an easy-to-sell product can also be extended to the promotion of other hot-selling products.

The importance of advertising content and keywords

In the specific implementation of advertising, sellers need to pay attention to the selection of keywords and the quality of advertising content. A good ad needs to occupy a good position in the rankings for relevant keywords, not just the frequency of appearance. When writing ad descriptions, the reasonable use of keywords will directly affect the effectiveness of the ad, and it is crucial to ensure that the ad can be seen by the target customer group.

Google Advertising Operation Process

1. Create a website

In order to advertise on Google, sellers first need to have an independent English foreign trade website targeting the international market. Some sellers may also consider creating a multilingual website based on market demand to further expand their customer base.

2. Register a Google Ads account

Sellers need to register a Google Ads account on the Google website and set up ad campaigns and ad groups in the account. It is necessary to clearly select keywords, target URLs, write ad descriptions, set click costs, daily budgets, and delivery areas and time periods.

3. Recharge and optimization

After the advertising account is set up, sellers can recharge through a variety of payment methods. It is recommended to recharge a small amount of money in the early stage for testing, and then gradually increase the capital based on the results later. At the same time, sellers need to regularly check promotion data and continuously optimize advertising content based on feedback to ensure the effectiveness of advertising.

Notes and Risk Management

During the ad placement process, sellers must ensure that the website being promoted is effective and functioning properly, as this directly affects the review results of the ad. If there are problems with the website, sellers may face the risk of being disapproved or having their accounts banned. In addition, the initial daily budget and cost-per-click bid should be set appropriately to avoid wasting money. Sellers who are operating Google ads for the first time can seek help from professional service providers to obtain better advertising results when necessary.

In summary, AliExpress sellers should comprehensively consider multiple aspects such as product selection, optimization of advertising content, and effective use of the Google advertising platform when conducting advertising promotions. Through reasonable strategies and execution, it can help stores attract more potential customers and increase overall sales.