AliExpress store operation guide: types, fees and optimization strategies

AliExpress is a cross-border e-commerce platform built by Alibaba for the international market and is known as the international version of Taobao. It mainly targets overseas buyers, conducts secured transactions through Alipay international accounts, and uses international logistics channels for transportation and delivery. It is the third largest English online shopping website in the world.

Store type

AliExpress has three types of stores, namely official stores, specialty stores and specialty stores.

• Official store: It needs to have its own brand or exclusive authorization (the trademark is R). Official stores enjoy privileges such as brand search prompts, store promotion windows, and exclusive brand story page decoration pages.
• Specialized store: A merchant that already has its own brand (trademark is R or TM) or a store opened under the authorization of another person’s brand. Specialty stores can also only handle one brand.
• Specialized Store: A store that operates one or more other people’s or own brands (trade name R or TM). Specialty store operations are more free and flexible.

Store fees

There are three main types of fees for AliExpress stores: annual store fees, category commissions, and trademark registration fees.

• Annual store fee: Charges are based on different product categories. For example, the mobile phone category is 30,000 yuan, the human hair category is 50,000 yuan, and the other categories are 10,000 yuan. The annual fee can be refunded or 50% refunded according to different store types and sales.
• Category Commission: A certain percentage of commission is deducted for each product sold in the store, usually 5% ~ 8%.
• Trademark registration fee: If there is no brand authorization, you need to pay a trademark registration fee.

Optimize store sales

In today’s booming global trade, how to increase store sales has become a challenge faced by every seller.

• Optimize product information: Make sure information such as product titles, descriptions, and images are accurate, engaging, and relevant to the needs of potential buyers.
• Offer competitive prices: Understand market prices and competitor pricing strategies, price appropriately and offer attractive discounts or promotions.
• Diversified marketing channels: Advertise and promote products using channels such as social media, search engine advertising, and influencer partnerships.
• Proactively respond to buyer inquiries: Respond to buyers’ questions and inquiries promptly, and provide professional suggestions and solutions.
• Excellent after-sales service: Handle returns, exchanges and complaints, and establish a good reputation.

Image size specifications

The AliExpress platform’s requirements for product images are classified according to different industry categories.

• It is recommended that the background color be white or solid color, the image size should be 800 pixels × 800 pixels or above, and the horizontal and vertical ratio of the image should be 1:1 to 1:3.
• Pictures must have no borders and no watermarks, and puzzles are not allowed.
• Logo is placed in the upper left corner of the picture.

Dispute handling

Handling disputes with buyers will affect the smooth progress of sellers’ orders and the service level of the store.

• Check every day and respond promptly: Everything is based on store safety and handled rationally.
• Customer service has the obligation to minimize dispute losses: The most effective way to resolve disputes is to do the corresponding work in the four stages before shipment, during shipment, during transportation and after delivery.

Store selection

AliExpress sellers need to know which products sell well on the platform and have a large market space.

• Industry Intelligence: Select the industry and category you want to know about, and view industry-related data.
• Product Selection Expert: Select “hot selling” and “hot search” product categories from both sellers’ and buyers’ perspectives.
• Search word analysis: Query the keywords that buyers search for, and help select and optimize product keywords through the analysis results of popular words, soaring words, and low-result words.

Conclusion

The AliExpress platform provides sellers with a variety of store type choices and fee plans. At the same time, it optimizes product information, provides competitive prices, diversifies marketing channels, proactively responds to buyer inquiries and provides high-quality after-sales services. , which can increase store sales. In addition, understanding image size specifications and dispute resolution methods, as well as mastering product selection skills, are crucial to successfully operating an AliExpress store.