Since the wireless terminal of AliExpress has been in operation, the purchase rate of wireless terminal users has been increasing. There is a popular saying in the cross-border e-commerce industry: “He who has wireless terminals will win the world.” Wireless terminals are a powerful “weapon” for cross-border e-commerce. On Double Eleven, the daily transaction volume of wireless terminals of AliExpress reached 62%. More and more sellers are paying attention to the optimization of wireless operations.
[Preparation required]
A normal operating AliExpress store.
[Operation skills]
1. Understand the visit time and frequency of AliExpress wireless terminal buyers.
Due to the convenience of mobile devices and the fact that they are not often in front of the PC terminal when going out, the distribution points of user visits are mainly concentrated on weekends and evenings. In addition, after users switch from PC to wireless terminals, the purchase frequency will increase greatly. At the same time, users visit wireless terminals with multiple frequencies and short time, which requires sellers’ content to catch users’ attention at the first time.
2. Understand the wireless terminal experience of AliExpress.
Currently, the wireless terminal of AliExpress includes 3 clients (iOS client, Android client and iPad client) and 1 Mobile Site. We take the iOS client as an example to introduce the browsing process of customers on the wireless terminal.
Foreign buyers generally download the client through the App Store. After entering the client, they will see the wireless homepage. Through wireless search and wireless categories, they can reach the wireless product details page, wireless store homepage, etc. There are collection and sharing functions on the wireless product details page and the wireless store homepage. If the buyer feels good, he can share the store to social networks.
Currently, the main contents of the AliExpress wireless terminal homepage include: platform activities, All Categories, Super Deals and Quality Picks. Under the search and Categories path, buyers can filter and view products with exclusive mobile phone prices separately.