Detailed explanation of the entire product release process on AliExpress platform: from basic information to other settings

Product launch on the AliExpress platform is a simple yet rigorous task involving many key steps. This article will introduce in detail the complete process from basic information settings to other information configurations.

Basic information release

Log in and select categories

• Step 1: First, the seller needs to log in to the store backend and select the “Publish Product” option in the “Product” drop-down menu.
• Step 2: Next, choose the appropriate product category. The selection of categories should be so specific that it cannot be subdivided (i.e., leaf categories).

After completing the category selection, click “OK” to enter the product release page. At this time, the system will provide multi-language translation services to help write product titles.

Image and video upload

• Image requirements: There are two ways to upload product images – upload directly from the computer or select from the image bank. Each product is allowed to upload up to six pictures, including but not limited to front, side, back, real shots and detailed pictures. The image size must comply with the 1:1 ratio, the minimum pixels are 800*800, and all images should maintain a consistent ratio. The size of each image must not exceed 5MB, and the format is limited to JPG or JPEG. The product should occupy at least 70% of the space in the image, and it is not recommended to add any promotional tags or text.
• Video requirements: Video files also need to be uploaded from the computer, with a maximum length of 30 seconds and a size limit of 2GB. The aspect ratio of the video should be the same as the picture, and only AVI, 3GP, MOV formats are accepted.

Fill in attributes

• Product Attributes: Filling in product attributes in detail and accurately is crucial to increasing product exposure. Especially the attributes marked with an asterisk, these are the key points that buyers pay attention to when selecting products. In addition to the system-recommended attributes, you can also provide more additional information through custom attributes. Be careful when selecting the brand or model name. If there is no matching option, you can enter the relevant information yourself after selecting “other”.

Other information settings

Product grouping and inventory management

• Product Grouping: In order to facilitate management and search, it is recommended that sellers create multiple product groups as needed and group similar types of products into the same group.
• Inventory deduction: AliExpress provides two inventory management solutions:
  • “Place an order to reduce inventory”: The buyer locks the inventory after placing the order, and the inventory is actually reduced only when the payment is successful; this method helps prevent oversold conditions, but it may face the risk of being maliciously placed.
  • “Payment minus inventory”: Inventory will be deducted only after the buyer completes payment; although this method can avoid oversold, it is relatively vulnerable to malicious auctions.

Alipay and terms agreed

• Payment method: All transactions through the AliExpress platform must use Alipay as the officially designated payment tool.
• Terms Confirmation: Before submitting a product release request, sellers must read and accept a number of platform regulations including but not limited to the “Alibaba China User Transaction Service Agreement”.

Submission and review

After completing all the above steps, sellers can submit a product listing request. The platform usually completes the review within 2 hours. If you are unable to fill in the information temporarily, you can also choose to save it as a draft to continue editing later.

The above is a detailed description of the product release process on the AliExpress platform. I hope this article can help sellers better understand and master this process.