Comprehensive analysis of AliExpress platform and affiliate marketing

AliExpress is a cross-border e-commerce platform targeting the global market, providing sellers and buyers with a convenient trading environment and rich marketing tools. This article will introduce in detail the characteristics of the AliExpress platform and its affiliate marketing related content.

Advantages and features of the AliExpress platform

1. The platform has low barriers to entry
   AliExpress has relatively relaxed entry requirements for sellers, and does not require a corporate organizational form or has high capital restrictions. Its goal is to provide direct access and transaction opportunities to global consumers and small cross-border e-commerce businesses.

2. Easy transaction process
   When doing business on AliExpress, sellers do not need to establish a company or register with the Foreign Economic and Trade Commission and the Administration of Foreign Exchange. All export and import customs clearance processes are streamlined and handled by AliExpress’s logistics system. The operation methods of buyers and sellers are similar to those of domestic Taobao, which fully simplifies the complexity of transactions.

3. No customs duties
   Since a single order on AliExpress is usually small and the value of its packages mostly does not exceed the tariff threshold set by the customs of the importing country, consumers can enjoy the advantage of duty-free shopping when using AliExpress. This feature makes AliExpress products obviously competitive in price.

Detailed introduction to AliExpress affiliate marketing

The AliExpress Alliance is a pay-for-performance promotion model designed specifically for sellers, aiming to provide more exposure opportunities for products through overseas websites. The following is its core content:

1. AliExpress Alliance Definition
   AliExpress affiliate marketing allows sellers to pay commissions based on actual transaction orders without having to pay for website impressions. Such an efficient cost structure provides sellers with broad exposure opportunities.

2. The difference between affiliate marketing and through train
   In terms of payment methods, affiliates pay commissions based on successful transactions, while through trains pay per click. The alliance’s placement is not limited to the site, but also includes external media and other promotion platforms, increasing exposure opportunities.

3. How to join AliExpress affiliate marketing
   Sellers only need to confirm the agreement in the “Marketing Center” in “My AliExpress” to join affiliate marketing. After joining, all products in the store will be included in the alliance promotion system.

4. Marketing promotion path of AliExpress alliance
   AliExpress’s marketing channels are divided into on-site and off-site, covering homepage, event pages, media sites, shopping guide sites, SNS and other platforms, providing a wealth of promotion methods.

5. Marketing promotion time
   After a buyer enters the store through an affiliate link for the first time, he or she must enter the store again through the same link within 15 days in order to be re-calculated into the promotion effect, thereby achieving a flexible promotion path.

6. Commission Calculation
   The commission is effectively calculated according to the product category, the preset default commission and the ratio of the main products to ensure that the seller’s income meets market standards.

To sum up, the AliExpress platform has become an important platform for cross-border e-commerce with its low threshold, convenient transaction process and tariff-free advantages. Its affiliate marketing provides sellers with an efficient promotion model, further expanding business exposure and potential market opportunities.