The acquisition of wireless traffic includes two channels: on-site and off-site. On-site channels include wireless search, wireless categories, activity resources, personalized recommendation resources and PC terminals, and off-site channels include SNS and materials.
Under the same dimension, the system tends to use wireless data. The results of wireless search will be affected by the following factors, such as single product factors (single product views, click-through rate, conversion rate, collection volume, sales volume, customer conversion rate, price, whether to set a mobile phone exclusive price, QR code marketing, SNS promotion), service factors (order praise rate, order DSR, Top-ated Seller, Free Shipping, overseas warehouse, return and exchange service), store factors (store reputation level, collection volume, conversion rate, sales volume), text factors (product category matching, attribute matching, attribute completion rate, product description).
When selecting wireless categories, you should study which categories have a high matching degree with customer searches, and try to fill in the product attributes as accurately and completely as possible so that customers can find your products smoothly. Pay attention to the event registration of the backend marketing center, and try to register for PC and wireless events at the same time. Since the personalized recommendation area only displays the main image and price of the product, the main image needs to be optimized better. Use QR codes to guide customers from the PC to the wireless terminal.
The wireless terminal is very convenient for taking photos and sharing. Try to guide customers to use SNS through the wireless terminal, which can increase traffic. Logistics mainly uses QR codes printed on express boxes or shipping orders to guide customers to share and quickly reach wireless stores or product pages.