Detailed explanation and optimization strategies for AliExpress shipping template settings
On the AliExpress platform, the setting of freight templates is not only an important part of the seller’s daily operations, but also a key factor affecting the store’s exposure and conversion rate. This article will introduce in detail the setting process, techniques and importance of AliExpress shipping templates.
Setup process
Novice shipping fee template
For novice sellers who are new to AliExpress, the platform provides the “Shipping Cost Template for New Sellers” novice shipping template, which simplifies the setup process. After entering the store backend, click “Freight Template” under “Product Management”, select “Newbie Freight Template”, and follow the prompts to complete the settings.
Regular freight template
For general shipping template settings, follow these steps:
- Log in to the AliExpress seller backend, click “Product Management”, “Freight Template”, and “Add Freight Template”.
- Name the template (in English), select the logistics method, and fill in the delivery time and discount.
- Select the shipping place. If the product is shipped from China, please select China as the shipping place; if you use an overseas warehouse, you need to add the corresponding shipping country.
- Set shipping cost and delivery time. Click “Expand Settings” to set shipping costs and promised delivery times for different regions and logistics methods.
Techniques and Optimization
Shipping fee calculation
According to the postage rules (first weight price × weight + additional weight price × excess weight + registration fee, etc.), sellers need to adjust freight settings based on the distance and logistics costs of different countries. For example, if the same product is shipped to Russia and Gabon, Africa, the postage costs are significantly different.
Free shipping policy
Although many buyers prefer the search term “Free Shipping”, considering the distance and cost differences between different countries, global free shipping is not realistic. Therefore, it is recommended to adopt a hierarchical strategy:
- Free shipping is provided to countries where the shipping cost is less than 100 yuan/kg;
- For countries where the shipping fee is between 100 yuan/kg and 120 yuan/kg, the first weight is set at US$3, and additional US$1 per kilogram is added;
- The rest of the countries will be charged according to the standard shipping fee officially given by AliExpress.
Personalization
- Customized shipping costs: Allows sellers to set different shipping costs for different countries and regions, including standard shipping, seller-borne shipping, or custom shipping.
- Logistics discounts: Enhance product competitiveness by providing logistics discounts to attract buyers to place orders.
- Overseas Warehouse: If you use an overseas warehouse to deliver goods, you need to adjust the freight template according to the location of the overseas warehouse to ensure that the shipping location is consistent with the template settings.
Real-time adjustment
- Pay attention to tracking changes in fuel surcharges and freight forwarding discounts, and adjust freight settings in a timely manner.
- After modifying the freight template, the freight rates of all products using this template will be automatically updated.
Conclusion
By setting reasonable freight templates, sellers can not only improve user experience, but also effectively control logistics costs and maximize profits. I hope the above guide can help sellers better understand and use AliExpress’s shipping template function.