AliExpress store traffic optimization guide: create popular items and increase conversion rate

As a global e-commerce platform, AliExpress attracts sellers and buyers from all over the world. Therefore, the daily traffic of AliExpress stores will be affected by many factors. This article aims to help novice sellers evaluate store traffic by understanding key indicators and adopt corresponding strategies to improve traffic and conversion rates.

Views: the first key indicator of store traffic

Views are an important indicator of store traffic. It indicates how many people entered your store and viewed the products. Typically, above 1,000 pageviews per day is considered normal. However, the number of views is affected by factors such as product category, promotional activities, and store operation quality. For example, a store in a popular category may have higher page views, while a new store will need time to accumulate traffic.

Number of visitors: Potential customers who follow the store

The number of visitors refers to the number of unique users who visit the store within a certain period of time. Generally speaking, the number of visitors above 100 per day can be considered a normal level. Similarly, the number of visitors is also affected by factors such as product category and promotional activities. For example, the number of visitors may increase significantly during special holidays or promotions. Therefore, sellers need to flexibly adjust their strategies to deal with different situations.

Conversion rate: the key from browsing to purchasing

Conversion rate refers to the proportion of visitors who actually complete a purchase after entering the store. Typically, a conversion rate above 2% is considered normal. If your conversion rate is low, you may want to consider optimizing your store pages and promotional strategies. Improving conversion rates is an effective way to increase sales and can be achieved by improving product descriptions, providing more trust factors, and providing good customer service.

Flexibly adapt to market changes

AliExpress is a competitive market, and the market environment and consumer behavior may change at any time. Therefore, sellers need to remain flexible and constantly observe and analyze store data to adapt to market changes. You can try different promotion strategies, product mix, and pricing strategies to find what works best for you.

Strategy for creating hit items

Many novice sellers want to create popular products after opening an AliExpress store, but they suffer from not understanding the entire operation process, what work they should do, and what issues they should pay attention to. Novice sellers need to have a comprehensive plan first: What products need to be uploaded to the store? Which products need to be uploaded first? What price products need to be uploaded? What price products need to be uploaded first? At what level is the store targeted? These issues need to be considered in advance.

Each product can segment many markets. Taking dresses as an example, there are different types of products on the market such as tight dresses, loose dresses, mini dresses, cotton dresses, sexy dresses, etc. If a seller only makes one of the dresses, it is equivalent to giving up a large market. For the category of women’s dresses, the market is very large and the buying population is also different, so sellers need to cover multiple types of products in order to cover more market traffic.

In terms of price, all products can be divided into high, medium and low-end. For example, buyers who like mini dresses are also divided into what price they can accept. If a seller’s store only sells low-end dresses, mid-range and high-end buyer traffic will be lost.

If the seller can cover the entire product segment and cover the high, medium and low-end price markets, no matter what type of buyer comes to search, there will always be a product in the store that is suitable for the buyer. This is coverage. Benefits of store traffic. Of course, we do not encourage sellers to be “grocery stores”, but to focus on one product type and one price type, supplemented by other products and price types.

In short, determining the normal level of daily traffic for an AliExpress store is a relatively flexible process that depends on a variety of factors. The key is to pay close attention to your store data, stay engaged with the market, and take appropriate actions to increase traffic and conversion rates. Only by constantly adjusting and optimizing store operation strategies can sellers succeed in the highly competitive AliExpress market.