AliExpress data helps sellers scientifically select and optimize products

AliExpress Data Zongheng is a data product based on the platform’s massive data, aiming to provide sellers with comprehensive data analysis to help them make correct marketing decisions.

Product selection period: scientific product selection and keyword optimization

In the early stage of product selection, sellers can learn about industry intelligence, including hot searches and best-selling product information, through the data aspect function provided by the AliExpress platform. Specifically, the “Product Selection Expert” function displays information such as hot-selling categories, their associated sales, and hot-selling attributes from three dimensions: industry, country, and time. In addition, sellers can also view the product types that buyers are searching for through the “hot search” function. This data helps sellers make rational product selections and accurately set keywords.

Growth stage and maturity stage: omni-channel marketing and promotion

As the product enters the growth and maturity stages, sellers should conduct comprehensive promotion through independent store marketing, through-train and off-site marketing. At the same time, use affiliate marketing to increase the unit price per customer and optimize the traffic introduced. At this stage, sellers need to pay close attention to the product analysis module, focusing on search exposure, product page views, product page visitors, search click-through rate, browsing-to-order conversion rate, average dwell time, number of shopping cart additions, and favorites times and other indicators.

Protection period and decline period: improving competitiveness and re-selecting products

When a product enters the protection period and competition intensifies, appropriate price reductions can consolidate the market position. In the recession period, sellers need to reselect products or optimize existing products to cope with market changes.

Detailed explanation of data aspect function

Real-time storm

The real-time storm function provides real-time display of store data, and supports real-time reminders and coupon issuance to improve conversion rates.

Business analysis

Business analysis covers four major modules: transaction analysis, store traffic sources, store decoration and product analysis. Through these functions, sellers can have a comprehensive understanding of store transaction status, traffic composition and product performance.

Business opportunity discovery

Business opportunity discovery includes two major tools: industry intelligence and product selection experts. The former provides industry rankings, trend analysis and other information based on transaction data; the latter helps sellers better select products and attract traffic through keyword optimization.

Main image optimization and transaction overview

In order to further increase the click-through rate, sellers should regularly check the effect of the through train creative main image and make adjustments according to the best-selling colors on the market. In addition, by analyzing data such as the number of visitors, browsing-to-payment conversion rate, and customer unit price, sellers can better understand the transaction overview.

Conclusion

To sum up, AliExpress data is not only a powerful tool for sellers to scientifically select and optimize products, but also an indispensable data support for formulating marketing strategies. By properly utilizing these features, sellers can stand out in the fierce market competition.