Essential information and process guide for opening an AliExpress store

Opening a store on AliExpress is an important choice for many companies and individuals to expand international sales channels. However, since many novices do not have a deep understanding of cross-border e-commerce, this article will introduce in detail the information and entry process required to open a store on AliExpress.

1. Information required for opening a store

To open a store on AliExpress, the operation model is B2C, which means that the seller must have the qualifications of a company or an individual industrial and commercial household. The necessary information when opening a store is as follows:

1. Electronic version of business license: Enterprise suspension license or self-employed license, the required version and charging standards are different.
2. Electronic version of bank account opening license: Make sure that the funds flowing between the bank account and the store are normal.
3. Electronic version of the front and back of the legal representative’s ID card: as an important material for identity authentication.
4. Trademark Application: The requirements for trademark status vary depending on the type of store. Opening an official store requires registering a trademark, while specialty stores and exclusive stores can use TM status trademarks. To simplify the process, some trademarks can also be rented on Taobao.

2. Settlement process

The process of joining AliExpress can be divided into the following steps:

1. Visit the official website: Open the AliExpress official website and click “Sign in now”.
2. Account registration: Set the user name and enter the required account information. After completing the corporate Alipay authentication, the registration is successful.
3. Submit entry materials:
   • Product Checklist: Although most products do not require a checklist, a small number of products still require submission.
   • Category qualifications: Submit the category information you want to operate in the investment admission system and wait for platform review.
   • Trademark qualification: Apply for trademark qualification in the investment admission system.
4. Pay annual fees: Pay the corresponding annual fees in the investment promotion system according to the selected operation category.
5. Complete store information: After payment is completed, enter the seller’s backend to set the store name and domain name. If you are applying for an official store, you also need to set up the brand’s official direct link and brand story content simultaneously.
6. Publish products: After the basic setup of the store is completed, you can start publishing products and decorating the store.

Following the above steps to prepare information and complete registration can effectively reduce the uncertainty in the process of opening a store, allowing novice sellers to successfully enter the AliExpress market.