Detailed explanation of product promotion strategies on AliExpress platform

With the booming development of the e-commerce industry, more and more sellers are beginning to set their sights on overseas markets. As one of the world’s largest cross-border e-commerce platforms, AliExpress has become the first choice for many sellers to explore the international market. This article will introduce in detail the product promotion plan on the AliExpress platform to help sellers achieve effective promotion and attract more potential customers.

Building a promotion plan

Determine the rules

Promoted products usually use a 2:7:1 selection rule: 20% are hot-selling products on the market, with the purpose of attracting traffic at low prices; 70% are hot-selling products, which can increase conversion rates through discounts and promotions; 10% are Brand style.

Word selection

• Popular keywords: Suitable for short-term placement, not suitable for long-term large-scale additions to new stores.
• Long tail keywords: They are the main source of traffic for the store and are suitable for long-term promotion.

Optimize product description

Detailed product information, accurate product descriptions, and high-quality product pictures are the key to allowing buyers to better understand the product.

Adjust promotion plan

When launching a product, you need to pay attention to the ranking of existing keywords and make timely adjustments to ensure sufficient promotion time. Obtain the search word list through data vertical and horizontal channels and other channels, and add the latest hot words on the market. For products with relatively high exposure and relatively few clicks, you can optimize the title, image ranking, etc., or use alternatives; for products with large clicks but no transactions, you can improve the detailed description.

Improve the promotion plan

AliExpress platform activities

• Limited-time discounts: Use limited-time and limited-time discount tools to gain additional exposure for products, which is conducive to promoting new products, creating popular products, and clearing inventory. The event start time is US Pacific Time, and the discounted products will be displayed to buyers 12 hours later. A maximum of 40 products can be selected for each event, and the product discount rate and promotion quantity can be set.
• Instant discounts with purchases: Instant discounts with purchases are targeted at all products in the store. If the order amount exceeds the set discount conditions, the system will automatically reduce the discount amount. Note that the time cannot span multiple months, and the event needs to be created 48 hours in advance. Discounts and instant discounts can be stacked, but the profit issue when setting up the discount should be considered.
• Store Coupon: The activity validity period indicates the time when buyers can receive the coupon. The usage rules are set in the “Validity Period” in “Coupon Usage Rule Settings”.
• Store-wide discount: The event needs to be created 48 hours in advance, and the start and end of the event must be within the same month.
• Shopping Voucher: The shopping voucher activity is initiated by the platform and sellers participate. Select the supported threshold and number of shopping coupons. Buyers can use it when they meet the single-store threshold when placing an order and there are still a few coupons left. The amount of the deducted shopping voucher will be deducted from the payment amount and will not be released to the seller. Once you register for the shopping voucher event, you cannot withdraw.

Positive community interaction

The AliExpress community is a vibrant platform where sellers can actively participate in discussions, reply to posts, and gain more traffic and exposure. Through community offline activities, online live broadcasts, etc., we can enhance brand awareness and attract more potential customers.

Make good use of cross-border e-commerce policies

Sellers should proactively understand and apply the support policies introduced by the state, such as cross-border e-commerce comprehensive pilot zone policies, export tax rebate policies, etc., to enhance their competitiveness.

To sum up, AliExpress’s promotion plan needs to comprehensively consider multiple factors. When choosing an appropriate promotion method, be sure to combine it with your own actual situation to ensure the best results. Through high-quality products, excellent services and clever promotion strategies, sellers are sure to stand out on the AliExpress stage and achieve long-lasting and stable sales growth.