How to open an AliExpress store: detailed steps and prerequisites
You can start settling in after passing the enterprise certification. In order to ensure that you can successfully enter the AliExpress platform, the following are the necessary preparations and operating skills.
Requirements
- Enterprise certification: All merchants need to complete enterprise certification to access accounts in this business category;
- Company or enterprise qualification: It must be a legally registered company or enterprise (excluding individual industrial and commercial households);
- Complete four certificates: You need to provide a business license, organization code certificate, tax registration certificate, bank account opening certificate or a business license and bank account opening certificate with a unified social credit code after multiple certificates are combined;
- Brand qualification requirements: When applying for different store types, the brand qualification requirements will be different;
- Product quality requirements: Products must meet the quality requirements of laws and industry standards.
Since 2017, all categories of AliExpress clothing and apparel have implemented trademark management, which means that all products on the shelves must have trademarks.
Operation steps
1. Apply for trademark qualification
The “Brand Attribute” of new products must select a trademark. In the settlement guide, you can find the entrance to apply for trademark qualifications. Click on it to see the application page. Click “I want to apply” and follow the instructions to complete the brand application.
2. Prepare settlement information
After completing store registration and certification, prepare relevant entry information. Especially for the clothing and accessories category, a product list needs to be submitted as part of the investment review.
3. Qualification review
After submitting the product list and other registration materials, you need to wait 4-7 working days for the preliminary review and re-examination of qualifications.
4. Pay technical service fee
When approved, you can pay the service fee.
Overview of platform rules
Each industry on the AliExpress platform is divided into eight major business scopes, and each business scope is divided into eighteen different business categories. Each AliExpress account is only allowed to select one business scope, and can cross-operate within this scope. Operate in large categories. Sellers who apply to join a certain business category and subordinate categories must provide relevant qualification documents according to the requirements of different categories. For categories not listed in the form, no additional application information is currently required. After submitting the application materials, AliExpress will review the application materials within 15 days. The review progress can be viewed through “Seller Backstage—Account and Certification—Category Investment Access”.
In addition, sellers operating in different business categories of AliExpress need to pay annual technical service fees according to the requirements of different business categories and subordinate categories. Annual fees are charged according to the major business categories, and annual fees are required to be paid separately for different business categories. Under the same business category, only one annual fee is paid.
Through the above steps and preparations, you can successfully enter the AliExpress platform and start your cross-border e-commerce business journey.