How to choose AliExpress product attributes to increase exposure

Product release is an important part of the daily operation of a store, and its quality is directly related to the level of store traffic. When designing product titles, many sellers have been deeply aware of the importance of search rankings, exposure and clicks, so they invest a lot of time in carefully designing titles. However, after completing product selection and designing product titles, many sellers may mistakenly believe that improving product attributes is relatively simple.

Required preparations

Before starting, sellers need to ensure that the following preparations have been completed:

1. Have products suitable for sale on the AliExpress platform;
2. Registered an AliExpress account and completed real-name authentication;
3. The product selection work has been completed and the product titles have been designed.

Operation skills

Understand the importance of attributes

Enter the product release page, select the appropriate category, and click “I have read the following rules and publish the product now” to enter the interface for improving product attributes. At this time, the platform will list the main attribute types of this type of product for selection.

Take children’s clothing as an example. Although the market is extremely competitive (the competition index is as high as 150%), the market is still full of opportunities due to significant differences in product materials, designs and styles. In this environment, the top sellers tend to be large sellers. When buyers do not have a clear preference for a specific style or material, they will often use the attribute bar on the left to pinpoint the desired product, which provides exposure opportunities for small and medium-sized sellers. In addition, the attributes that come with the platform will be automatically translated into multiple languages. In particular, Russian-speaking consumers have a huge number of visits. These attributes are more acceptable than the descriptions on the details page.

Start selecting product attributes

On the attribute setting page, there will be a prompt: “The attribute filling rate of high-quality products in the category of this product is 78%.” This means we need to work hard to increase this ratio to more than 78% or even 100% to enhance the visibility of the product. Attributes not only help buyers search for products more efficiently, they also allow them to narrow their searches through filters. For example, when posting a T-shirt, if the material is limited to “polyester,” then only polyester should be checked, and do not falsely report other materials to increase exposure. Otherwise, once the buyer discovers that the actual situation is inconsistent, not only will he give a negative evaluation, but it may also lead to disputes, further reducing the exposure opportunities of the product.

Add custom attributes

Custom attributes are an effective supplement to the title and help improve the overall attribute filling rate. Ensuring that the published information is detailed and accurate not only facilitates subsequent sales management, but also lays a solid foundation for the product to become a best-seller.