How to effectively create a through-train promotion plan for AliExpress
As an effective marketing tool to quickly increase store traffic, AliExpress Express provides sellers with a convenient promotion method. After thoroughly understanding the rules of AliExpress Express, sellers can create a new promotion plan in an orderly manner through the following steps.
Required preparations
Before starting a new promotion plan, you need to ensure that you have completed the listing of the store’s products and fully understand the relevant rules of AliExpress.
Operation skills
1. Create a new promotion plan
First, log in to the My Aliexpress backend, enter the “Marketing Center”, find the AliExpress express menu on the left, and click “Overview”. At this point, you will enter the AliExpress Express homepage and click “New Promotion” to start a new promotion plan. The newly created plans can be divided into two types: “Key Promotion Plan” and “Quick Promotion Plan”. When setting up a promotion plan, there are three main steps: product selection, word selection, and bidding. Select “Key Promotion Plan”, fill in the name of the promotion plan, and click “Start New” to open the plan settings.
2. Add promotional products
In the step of adding products, change the “New Product Default” setting from “Don’t Promote Temporarily” to “Join Promotion”. In this way, products released later will be automatically included in the promotion without the need to add them manually. The system will automatically list all promoteable products by product group. Sellers only need to filter by category, check the desired promotion products, and select “Join Promotion”. If you want to cancel the promotion of a product, you can find the product here and click “Cancel Promotion”.
3. Add keywords
When adding keywords, you can use the “system recommendation” function, manually search for related words in the search box, or directly enter the keywords. If you use the system recommendation function, just select and click from the recommended keywords, and the selected keywords will appear in the keyword list on the left. After selecting the keywords, use Enter to separate them and click Add successfully, and then enter the bidding step.
4. Bid settings
When setting bids, set a maximum charge-per-click price for the selected keywords. Below the keyword list, sellers can set bids in batches, providing two bidding methods: increasing the price based on the market average price and increasing the price based on the floor price. Sellers can also modify the price of each keyword at any time in promotion management. After completing all settings, click “Complete” in the lower right corner of the page. After the page displays “Word addition successful”, the establishment of the entire AliExpress through train promotion plan will be considered successful.
Through the above steps, sellers can efficiently establish and manage their own AliExpress through-train promotion plan, thereby effectively increasing store traffic and sales.