Usage guide and setting method of AliExpress limited time limited discount tool

On the AliExpress platform, sellers can use an independent marketing tool called “limited time limited discount” to increase product exposure and sales. This tool attracts customers to purchase and improves purchase conversion rates by setting promotion time and quantity limits for products.

What is a limited time discount?

Limited-time limited discount is a marketing tool that combines time and quantity restrictions. Sellers can set promotion time and quantity for specific products. This tool effectively increases the likelihood that customers will find discounted products in search results. If a customer adds a product to their shopping cart or favorites while browsing, once the product participates in a limited time event, the system will immediately notify the customer, thereby stimulating the desire to purchase.

Preliminary preparation

To use the limited-time limited discount tool, sellers need to ensure that the products in the store have been put on the shelves. This is the basic preparation for the activity.

Setup steps

1. Enter the Marketing Center

Sellers need to log in to “My AliExpress”, navigate to the “Marketing Center”, select “Store Activities” in “Marketing Activities”, and then click “Limited Time Limited Discount” to start creating an event.

2. Create an event

On the event creation page, you first need to set the name and time for the event. Based on U.S. Pacific Time, events need to be set up at least 12 hours before the scheduled start time. During this period, through system review, the activity status will change to “Waiting for Display”.

3. Add participating products

After filling in the basic information on the event page, sellers can click “Add Products” and select up to 40 products to participate in the event. It is important to note that when a product participates in a limited-time limited activity that conflicts with other activities, a warning message will pop up indicating that it cannot participate.

4. Set discount and quantity

Sellers can set discount amounts for products in batches, and can also set exclusive mobile discounts for each product individually to attract mobile consumers and increase order volume. Regarding event discounts and product quantities, sellers need to set them carefully to ensure a good promotion strategy.

5. Modification and review status

After the setting is completed, the event will be in the “Not Started” state, and the seller can make final modifications to the event time and participating products. The activity will enter the review stage, and after passing the review, it will be displayed in the store and sales will begin.

By utilizing AliExpress’s limited-time limited discount tool, sellers can more effectively manage promotional activities and increase store exposure, achieving a higher sales conversion rate.