Detailed process guide for opening a store on AliExpress

For merchants who want to develop in the field of cross-border e-commerce, AliExpress is undoubtedly a very attractive platform. As a B2C cross-border e-commerce platform under Alibaba Group, AliExpress not only has a huge user base, but also has a complete payment system and logistics distribution system. So, for novice sellers who want to open a store on AliExpress, how to apply for a store?

Register an account

Merchants can register via email or mobile phone, and the official registration address is http://seller.aliexpress.com. If you have completed the registration at the investment fair, you can directly use the registered account and password to enter the seller’s backend for authentication. In addition, merchants with Taobao enterprise stores and Tmall stores can also directly use the Taobao enterprise store or Tmall store account and password to click in.

Identity authentication

After the account registration is completed, you need to log in to the account and enter the seller’s backend for corporate Alipay authentication. Merchants need to have a corporate Alipay account or a corporate legal person’s personal Alipay account, and log in through the account number and password to complete the authentication. It is worth noting that a company can authenticate up to six AliExpress accounts.

Store positioning and application for business categories

Store positioning is one of the important steps before opening a store, which includes product positioning. Merchants can decide the types of products to sell based on their familiarity with the industry and combined with AliExpress backend big data. After determining the product type, merchants need to apply for the corresponding business categories according to their own business directions, and the corresponding margins for each category are also different. For example, if you choose the 3C digital and mobile phone categories under the 10th business scope, you only need to pay a maximum amount of deposit.

Set product grouping and freight templates

Product grouping is product classification. For example, women’s clothing may be divided into jackets, down jackets, sweaters, etc. After determining the products and categories, you also need to understand the regions where your target customers are located so that you can set the freight template based on the freight prices in these regions.

Select products and upload product information

Merchants can find supply sources through wholesale websites, but they need to consider multiple factors when choosing, such as market sales, price, competition, etc. Be particularly careful when uploading product information, and be sure to select all required attributes. Whether the title is well written or not will directly affect the exposure of the product.

Promotion and order processing

AliExpress provides a variety of free promotion methods, such as store activities, platform activities, etc. These daily activities can bring a lot of traffic. In addition, you can also conduct off-site promotion on social platforms such as Facebook and Twitter. In terms of order processing, the platform will remind the merchant to ship the goods 24 hours after the customer makes the payment. Generally, the goods need to be shipped within 10 days after the customer makes the payment.

Refund

The customer will confirm receipt after receiving the goods. If the customer does not confirm receipt, the system will automatically confirm receipt when the time is up. New stores may be slow to pay back money at the beginning, taking about 20-60 days. However, when the store accumulates a certain number of positive reviews, the store will automatically join the early loan plan.

The above is the specific process of opening a store on AliExpress. I hope it will be helpful to merchants who want to develop in the field of cross-border e-commerce.