Detailed explanation of AliExpress wireless traffic acquisition strategy: wireless search and optimization skills
The AliExpress platform obtains wireless traffic mainly through two major channels, on-site and off-site. The on-site channels cover wireless search, wireless categories, activity resources, personalized recommendation resources and PC traffic guidance; the off-site channels involve the use of SNS social network services and social media marketing materials.
The importance of wireless search
Wireless search is one of the key ways to obtain traffic. Although its sorting logic is temporarily consistent with that of the PC side, in the future, more emphasis will be placed on considering the characteristics of the wireless side. Specifically, the search algorithm will prefer products with good wireless performance, such as higher wireless terminal conversion rates. In addition, in order to adapt to the habits of mobile users, wireless search will also recommend products with high-quality pictures, titles and excellent user reviews.
Factors affecting wireless search ranking
The factors that affect wireless search results mainly include:
Single product model
- Quality factors: single product views, click-through rate, conversion rate, collection volume, sales volume, return rate, price, whether to set a mobile exclusive price, QR code marketing and through SNS Promotion, etc.
- Inferior quality factors:
Service model
- Quality factors: good order rating, DSR score (matching of goods description, delivery speed, communication skills), becoming a Top-Rated Seller, providing free delivery options, having overseas warehouses and stores Whether to provide seven-day no-reason return service, etc.
- Inferior quality factors: higher dispute filing rate, seller liability ratio, false delivery records and unfulfilled orders
Store model
- Quality factors: store reputation level, number of favorites, overall conversion rate and sales performance
- Inferior quality factor: The whole store has no sales for a long time
Text model
- Quality factors: accuracy of product classification, completeness of attribute information, and detailed description
- Inferior quality factors: Attributes are incorrectly filled in, important attributes are missing, category selection is wrong, product description does not match, etc.
Tips to increase wireless traffic
- When selecting wireless categories, it is necessary to ensure that the selected categories closely match the search intentions of potential customers, and ensure the accuracy and completeness of product attribute information.
- Actively participate in various promotional activities organized by the platform, especially pay attention to participating in both PC and wireless activities.
- For the personalized recommendation area, since only the main image of the product and price information are displayed, the main image design needs to be optimized to attract attention.
- Use QR code technology to guide PC users to migrate to wireless terminals.
- Encourage users to share socially via wireless devices to expand your brand’s reach and drive more traffic.
Finally, it is worth noting that wireless search supports multi-language query functions, and the appropriate use of multi-language vocabulary can help increase exposure opportunities. We hope that the above content can provide effective guidance for merchants to successfully obtain more wireless traffic on the AliExpress platform.