Detailed explanation of AliExpress DSR scoring rules and their impact

AliExpress DSR (Seller Service Rating System) is an important assessment criterion for sellers on the platform and is directly related to store operations and product rankings. Understanding DSR scoring rules is crucial for sellers to manage their stores and improve customer satisfaction.

The composition of the DSR score

DSR score includes the buyer’s anonymous evaluation of the seller after the transaction is completed, which mainly covers three aspects:

1. Accuracy of product description: Buyers are rated on whether the product they receive matches the description.
2. Communication service attitude: The seller’s communication quality and response speed have a direct impact on customer experience.
3. Reasonable delivery time of items: Logistics timeliness is also an important factor in customer satisfaction.

The role of DSR scoring

1. Measure store operation status: The DSR score not only reflects the seller’s service attitude, but also the emphasis on the buyer’s shopping experience. This score directly affects the store’s performance on AliExpress, especially for In the market of international customers, a good service attitude helps maintain the international image of the business.

2. Determining store weights and penalties: AliExpress uses DSR scores as the basis for measuring store weights. The higher the merchant’s service score, the weight of the product in the search will also increase. On the contrary, You may face a drop in search rankings or other penalties.

DSR score update frequency

AliExpress’s DSR score is divided into daily service points and monthly service points:

• Daily Service Score: This score is updated every day, but the update time is not fixed, and the weight of the overall score is relatively low. Nonetheless, maintaining a high level of daily service score is still an important strategy to improve the overall score.
• Monthly Service Score: This score is usually assessed on a quarterly basis and is directly related to the store’s ability to continue operating.

To sum up, AliExpress DSR score is not only an important indicator to measure merchant service level, but also closely related to store weight and product ranking. Sellers should actively manage their own ratings and improve customer experience to achieve better business performance.