Account security is the foundation for sellers to sell on the Amazon platform. During the operation process, you must always pay attention to the account performance. For novices, after registering an account, you need to immediately start studying the standards for seller account performance in order to timely avoid and predict some potential threats and unfavorable factors in the account, thereby improving the overall indicators of the store and customer satisfaction.
【Required information】
Amazon account registration is complete.
【Operation skills】
1. Amazon account performance interface.
Sellers can check their account performance through “Customer Satisfaction” under “PERFORMANCE” in the account background. After entering the “Customer Satisfaction” page, you can see three areas: Account Health, Seller Rating, and Customer Feedback.
2. Account Health.
As an Amazon seller, if you want to keep your store active, you must keep all indicators of your account in good condition. Click the “Account Health” page in the “Customer Satisfaction” page to see the seven major indicators of account health, including order defect rate, order cancellation rate, order late rate, policy violation, on-time delivery rate, effective tracking rate, and customer service response time.
3. Seller Rating.
The seller rating is an overall score based on the quality of service provided by the seller. It can help sellers find defects in their own services and help sellers improve their own customer service quality. Click “Seller Rating” in the “Customer Satisfaction” page. Rating” page, you can view your own seller evaluation. The seller rating score ranges from 0-100 points, with 0-84.49 points for average, 84.50-96.49 points for good, 96.5-98.49 points for very good, and 98.5-100 points for excellent. The evaluation standard is the order quality score, which is the average of the points gained and lost for all orders within a year, which is used to judge the performance of the seller’s account. If an order has no problems from beginning to end, then this order is a perfect order and can get 100 points.
4. Buyer feedback.
Click the “Customer Feedback” page tab on the “Customer Satisfaction” page to view the evaluation of each level for 30 days, 90 days, 365 days, and the accumulated level of the account. Buyers can submit a feedback message for each order. According to the five-star evaluation system, 1 star or 2 stars are bad reviews, 3 stars are medium reviews, and 4 stars or 5 stars are good reviews.