For new product listings, keywords are always the most important influencing factor, directly determining the source of buyer search traffic. Searching keywords is a common method for buyers to find products. High-quality keywords can help sellers quickly increase exposure, thereby increasing conversion rates and sales. In the process of product release, sellers need to select keywords to obtain free traffic. The selection of keywords requires the help of keyword tools. Currently, many websites such as Google and Yahoo have their own keyword tools. Through comparison, the seller chose the Google keyword tool to select keywords for his products.
[Operation Tips]
1. Create a Google account.
Google is a very practical tool. As long as you register a set of usernames and passwords, you can use all Google services, such as search engines, emails, etc.
2. Log in to the Google AdWords homepage.
The keyword planner tool provided by Google AdWords is a tool for finding keywords. Whether it is advertising or SEO, it can be used to find keywords. It is powerful and complete, and the key is that it is free. It can be used by both experienced veterans and novices.
Log in to the Google Adwords homepage, select the “Tools” tab, and you can find the Keyword Planner in the drop-down menu. Select the “Search for new keywords using a phrase, website, or category” option in the list.
3. Manually set search conditions.
Including keywords, landing pages, product categories, positioning, date selection, and custom search conditions, and then click the “Get reference ideas” button.
4. View search results.
The search results page system defaults to displaying search results by “Ad Group Reference Tips”, and you can also select “Keyword Reference Tips”. The functions on the left are used to adjust the results. For example, if you find that the keyword index in the search results is too low, you can limit the presentation of low-index keywords by setting the minimum search volume.
5. Predict keyword effects.
Because GKP was originally created specifically for Google AdWords users, it is already very good for us to use it for free. If you want to view the detailed index of keywords, you must spend money on Google ads, but here we still have a way to get more accurate search volume data. If we want to make a more precise index observation of a word and conduct advertising forecast analysis, we can click the >> button on the right to add it to the “Draft”. In this way, the system will give the number of daily clicks, daily costs, etc. according to the bid range.
6. Keyword setting skills.
Although you can set multiple keywords for a product in the background, there are usually only about 10 effective keywords for a product. The key word setting is not about quantity, but about accuracy. Generally speaking, Amazon keywords should include brand, description, material, color, size and quantity. Please note the following points:
Do not repeat and superimpose keywords. Superimposed keywords will not increase the probability of being searched;
Use separate words, not phrases, otherwise only the keywords entered by the buyer are exactly the same as the phrases to be searched;
Do not use keywords that are not related to the product, otherwise it is easy to cause inconsistencies and disputes, resulting in the deletion of the product;
There must be no spelling errors;
Arrange keywords according to the usual spelling rules;
Do not use professional abbreviations that buyers do not understand.