Meikeduo entry skills: operation strategy from scratch

As one of the largest e-commerce platforms in Latin America, MercadoLibre’s market potential cannot be underestimated. For sellers who want to take a share of this blue ocean market, it is crucial to understand how to enter, operate and promote products. This article will provide comprehensive guidance for novice sellers from multiple perspectives such as the entry process, store upgrades, and traffic support.

1. Settlement process

1. Open the store

• Receive an invitation link: The first step in registering as a seller is to receive an invitation link via email.
• Complete registration: Depending on the seller level, there are usually requirements to complete store registration within a specific time.
• Products on the shelf: Make sure the product title contains keywords, is in the correct category, has clear pictures and detailed descriptions.
• Pricing strategy: Analyze competitive product pricing and formulate competitive prices.
• Pre-sales Q&A: Familiarize yourself with frequently asked questions to quickly respond to inquiries from potential buyers.

2. Upgrade the store

• Enhance credibility: Complete the first batch of orders as quickly as possible and accumulate positive reviews.
• Maintain inventory: Make sure your best-selling items are in stock.
• Strike Platinum Level: Continue to increase sales and strive for a higher rating.
• Open a new store: Depending on business expansion needs, consider adding new stores or flagship stores.

2. Operation skills

Data-driven selection

Use the data analysis tools provided by Meikeduo, such as product turnover rate, sales potential, etc., to optimize the product mix.

Promotions

Organize limited-time discounts, coupons and other activities to attract customers to place orders.

Advertising

Increase advertising expenditures and expand brand influence.

Participate in platform activities

Actively respond to major promotions organized by the platform, such as Double 11, 618, etc.

Customer Relationship Management

Respond to customer inquiries promptly and establish good interaction.

3. Traffic support

Overseas warehouse delivery

Using overseas warehouse delivery can obtain a green “FULL” mark to increase conversion rate.

FBM delivery

Participate in daily specials through FBM delivery and get more exposure.

4. Banned products

• Counterfeit: The sale of counterfeit and shoddy goods is prohibited.
• Unauthorized Products: Do not sell other people’s branded products without permission.
• Private transactions: Direct transactions that bypass the platform are prohibited.
• Fraud: No fraud of any kind.

5. Advertising utilization skills

Choose a bidding strategy

Select profit, growth, or exposure as the bid direction based on your goal.

Set target ACOS

Manually adjust the ACOS range recommended by the system to meet budget requirements.

Use ad groups

Category similar products into the same ad group for easier management.

Periodic evaluation

Analyze advertising data at least once a week and adjust strategies accordingly.

6. Precautions

• Adequate funding: Ensure there is sufficient start-up capital to support initial operations.
• Continuous learning: Use platform resources to continuously enrich yourself.
• Compliance Operation: Strictly abide by platform rules and avoid illegal operations.

Through the above steps, sellers can not only successfully open a store on the Meikeduo platform, but also achieve performance growth through refined operations. Remember, success favors those who are prepared. I hope this guide can help sellers achieve success in the emerging market of Meikeduo.