Meike’s multi-product selection guide: a comprehensive strategy from market research to risk management

On the Meikeduo platform, scientific and reasonable product selection is the key to successful sales. This article integrates the views of multiple articles to provide seller friends with some suggestions and key factors to help you make better product selections and improve product exposure and sales conversion rates.

1. In-depth research from the market perspective

Latin American market characteristics

When selecting products, sellers first need to conduct in-depth research on the Latin American market, including considering many aspects such as culture, politics, religion, climate, and fashion trends. It is crucial to understand each country’s customs, seasonal holidays, and consumers’ needs and consumption levels.

• Mexico: Consumers tend to use cross-border payments, with fashion, home appliances and mobile phones being the most popular categories.
• Brazil: Consumers are accustomed to cross-border purchases, with electronic products and accessories, clothing, and beauty products being the most popular.
• Colombia: Consumer interest in apparel, footwear and electronics is high.
• Chile: Consumers love promotions, with electronics, fashion, toys, etc. being the most popular.

2. Research from the platform perspective

Seller friends can learn in advance about the categories recently supported by the platform and upcoming large-scale events. By observing the Ofertas on the platform’s homepage and the products participating in DOTD (Deal of the Day), you can obtain information on the platform’s support for certain categories.

3. Focus on category perspective

Each company has its own expertise and advantageous categories. Sellers should not blindly follow hot-selling products, but should give full play to their own company’s advantages and create core competitiveness.

• Clothing: The Mexican market is particularly partial to cycling clothing accessories, such as cycling tops, leggings, helmets, etc.
• Kitchen supplies: air fryers, cooking pots and various kitchenware sets, etc.
• Home Decoration Category: Seasonal and holiday-related home products are very popular.
• Automobile and motorcycle accessories: Focus on car multimedia, motorcycle accessories, etc.

4. Consideration of product life cycle

Considering product life cycle is one of the key factors in the product selection process. For example, before the Mexican summer comes, supplies related to the sun and beaches can be stocked in advance in overseas warehouses; and before Halloween and Christmas in the second half of the year, corresponding holiday supplies can be stocked in advance.

5. Mastering the price angle

Sellers need to accurately grasp the profit amount, traffic amount and regular amount of each product to ensure that each product can fully play its maximum role. Reasonably controlling the proportion of each product is the key to maintaining operational balance.

6. Optimization from a logistics perspective

Reasonably choose the logistics method based on the volume and weight of the product. For products that are large in size, have high shipping costs, but also have high profits, it is suitable to choose overseas warehouses for storage and delivery to reduce transportation costs.

7. Avoidance of prohibited and restricted sales policies

Risk control factors

Quality risk

Including design risk, production risk, transportation risk and warehousing risk. High-quality product design and production can reduce returns and complaints, while effective transportation and warehousing management can ensure that products are intact and improve consumer satisfaction.

Intellectual property risks

Involving copyright risks, patent risks and compulsory certification risks. Sellers need to ensure that all products comply with the intellectual property laws and mandatory certification requirements of the target market to avoid legal disputes and product delisting.

Cost risk

Includes procurement costs, tax processing, first-leg freight and overseas freight. Reasonable cost control is the key to increasing profit margins.

Capital chain risk

Involving the billing period, delivery period, transportation cycle and product life cycle. Good cash flow management is crucial to keeping your business running smoothly.

Prohibited items

Mexico Station

• Antiques, collectibles and art
• Toys for children aged 0-3 years old
• Toy Gun
• Dolls and toys with characters
• Solid wood products
• Clay sculpture, plasticine, paint
• Military products
• Telescope
• Natural feather products
• Personal care products and cosmetics
• Fertilizers and Pesticides
• Tattoo Equipment and Supplies
• Beauty Products and Equipment
• Food and Beverages
• Candles and Aromatherapy
• Printer Cartridges
• Cement.

Brazil Station

• Tattoo Equipment and Supplies
• Helmet
• Fertilizers and Pesticides
• Cement.

Columbia Station

• Personal care products and cosmetics
• Tattoo Equipment and Supplies
• Beauty Products and Equipment
• Food and Beverages
• Laser Pointer
• Cement
• Cell phones and smartphones.

Chile Station

• Beauty Products and Equipment
• Personal care products and cosmetics
• Food and Beverages
• Fertilizers and Pesticides
• Radio communication equipment
• Fishing gear
• Written or audio-visual materials related to martial arts for instructional purposes
• Electronic equipment.

Conclusion

Product selection is a crucial part of e-commerce operations, and sellers need to comprehensively consider it from multiple perspectives. Through comprehensive analysis of the market, platform, category, product life cycle, price and logistics, sellers can choose products more scientifically and improve their competitiveness on Meikeduo platform. In the fierce market competition, the accuracy of product selection is directly related to the quality of sales performance. Therefore, sellers must treat it with caution and constantly optimize their product selection strategies.