Meikeduo Advertising Account Management and Advertising Campaign Creation Guide
On the Meikeduo platform, effective management of advertising accounts and successful creation of advertising campaigns are key factors in increasing sales and brand awareness. This article will comprehensively analyze the Meikeduo advertising account management method, the working principle of the bidding advertising system, advertising rules and the specific steps on how to create advertising campaigns to help sellers obtain better marketing results on the platform.
Management methods of Meikeduo advertising account
Set clear goals and KPIs
Before advertising, advertisers should clarify their advertising goals and key performance indicators (KPIs), such as conversion rate, cost-effectiveness ratio and number of ad clicks. These metrics help optimize ad delivery performance.
Choose the right advertising method
Meikeduo provides a variety of advertising methods, including search advertising and display advertising. Advertisers need to choose the most suitable advertising method based on product type and target group to maximize online sales or brand awareness.
Segment and manage advertising accounts
In order to manage multiple accounts more efficiently, advertisers should segment based on product categories, target groups and other factors. Segmenting accounts can optimize advertising performance and avoid data confusion.
Set a reasonable budget and promotion time
Advertisers should set a reasonable budget and promotion duration based on the characteristics of the chosen advertising method and competition. For example, search ads tend to have higher click volume, while display ads need to run consistently to perform well.
Regular data reporting and analysis
Merchant should regularly review and analyze advertising account data to identify problems and optimize them. Using big data analysis, creative ideas and strategies can be adjusted in a timely manner to increase click-through rates.
Analysis of Meike’s multi-bidding advertising system
Definition and placement
Meike multi-bidding advertising is a pay-per-click advertising system, and the priority of advertising display is determined based on the quality and cost of the advertising. Sellers’ products can receive higher exposure on search results pages and product detail pages.
Advertising Advantages
Bidding advertising allows sellers to develop personalized advertising strategies, understand competition, and set different ACoS goals to increase return on investment. These advantages help sellers effectively improve sales performance.
Advertising rules and successful practices for new product advertising
Meikeduo has strict regulations on advertising content, requiring that the content is legal and true and does not contain misleading information. Successful new product advertising needs to emphasize product features, use high-quality materials, and clearly communicate calls to action to inspire consumers to take action.
Important steps
- Compliant content: Ensure that ad content is legal and complies with Meikeduo’s requirements.
- High-quality visuals: Use clear product images and videos.
- Test and Optimize: Monitor ad performance and analyze data to continuously optimize your advertising strategy.
How to create a Meikeduo advertising campaign
Operation steps
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Reauthorize account or sync site information: Authorize advertising features in store management.
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Create a campaign:
- Set ad name, daily budget and ACoS target.
- Choose a profitability strategy such as bias towards profitability or visibility.
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Add products (SKU): Select the products to be promoted and save the settings.
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Advertising activity function: View advertising data in real time and manage ads in batches, such as opening or pausing.
Through the above comprehensive management methods and operation steps, sellers can effectively master the management of Meike’s multi-advertising accounts and the creation of advertising activities, enhance their competitiveness on the platform, and achieve business growth.