After understanding the home page, the seller wants to continue to understand the search results page of a product in order to understand the shopping environment that eBay brings to consumers, how eBay grasps consumers’ shopping habits, and the product sorting rules of the eBay platform. She took a mobile phone case as an example and began to understand the search page.
[Required information]
eBay account registration is complete.
[Operation skills]
Enter the product keyword in the homepage search box, click the “Search” button, and the page will jump to the search results page. The search results are arranged by “Best Match” by default. Let’s take a mobile phone case as an example and get the result of “cell phone case” through keywords.
The meanings of each serial number are as follows: ① Enter keywords, ② Product listing method, ③ Search result sorting, ④ Product category, ⑤ Item title, ⑥ Product price, ⑦ Sales method, ⑧ Item location, ⑨ represents shipping costs.
【Related Links】
After reading the search results page, we learned that the products are sorted according to “Best Match”. “Best Match” uses different sorting conditions to determine the sorting position of “Buy It Now” and “Auction” products; when sorting by default, “Best Match” considers the following factors:
1. Recent sales records (for “Buy It Now”);
2. Seller’s DSR score;
3. Seller’s “Buyer Satisfaction/SNP”;
4. The relevance of the item’s “Title”;
5. Item price and shipping cost.