How to efficiently list products on eBay and avoid brand infringement

On eBay, a world-renowned e-commerce platform, if merchants want to stand out in the fierce competition, they must learn how to launch products efficiently and avoid brand infringement issues. This article will combine these two aspects to give you a detailed introduction to how to efficiently publish products on eBay and how to avoid brand infringement.

1. Efficient product release

1. Title and subtitle design

• Title: The character length of the title must be controlled within 80 characters. It must not only reflect the differentiated features of your product, but also attract the attention of potential consumers. In the process of designing the publication title, we must pay attention to the role of search engine keywords and select keywords that can accurately describe the merchant’s products.
• Subtitle: The subtitle can supplement the title, better express the attributes of the product, and enhance the attraction to potential consumers. The character length of the subtitle should be within 55 characters and can be used to describe the raw materials, color, size, production date and other information of the product.

2. Select the appropriate product category

• When choosing a category, sellers need to carefully consider the attributes and characteristics of the product and choose the category that is most relevant to it. In addition, the mining and selection of keywords is also very important. Sellers should choose keywords that are highly related to product features.

3. Add product pictures

• Adding product images is one of the key steps in giving buyers a better understanding of your product. Generally speaking, an image size of 800×1600 pixels works better. Sellers need to upload at least four images, of which the first image will be displayed as the main image, while the other three images should show detailed details of the product.

4. Fill in product attributes and description

• Sellers need to fill in various attributes of the product and write a detailed description of the product. Product descriptions need to clearly and accurately state the attributes and features of the product so that buyers can fully understand the product.

2. Avoid brand infringement issues

1. Check whether the product has patent protection

• When choosing a product to sell, the first step is to check whether the product has obtained patent protection. You can use the free patent database to check whether a product has been granted patent protection. Considering that patents are regional, different countries will have their own patent databases, so it is necessary to search in the applicable national database.

2. Be careful to avoid infringement of eBay product selections

• When selecting suppliers and products, be sure to carefully verify the source and authenticity of the product. Avoid buying cheap knockoffs to avoid being accused of copyright infringement. When choosing products for sale, be sure to check whether the relevant trademark has been registered. If the products sold are similar or identical to a registered trademark, there may be infringement issues.

Through the above methods, sellers can efficiently publish products on eBay and avoid brand infringement issues, thereby protecting their stores from damage and providing consumers with an honest and reliable shopping experience.