Detailed explanation of practical strategies and techniques for product selection on eBay platform
For Chinese sellers on eBay, product category control and the positioning of main products will be very critical. The first thing sellers need to do is to understand their target market. For example, understand the product sales of major brands on the eBay platform, and collect relevant information to analyze the market and competitors, so as to understand their own strengths and weaknesses. In order to ensure the accuracy of product descriptions and respond to buyers who come to inquire, it is best for merchants to first choose to sell products they are familiar with.
Study market demand
When choosing a product on eBay, you need to research market demand. Sellers need to know which products are more popular and best-selling. Market demand information can be obtained through the eBay platform’s “most popular items”, “hot search terms” and other functions. At the same time, sellers can also pay attention to the sales volume and reviews of similar products, understand the market price and competition, and make more informed decisions.
Choose a guaranteed supplier
Choose a guaranteed supplier to ensure product quality and stability. When choosing a supplier, sellers need to consider multiple factors, such as production capacity, delivery time, quality assurance, etc.
Understand product quality
Sellers need to choose high-quality, durable products to meet the purchasing needs of buyers. Choose products of regular brands to ensure better quality; choose products that meet quality standards to ensure that the quality of the products meets standards and requirements; choose products with quality assurance to ensure stable and reliable product quality.
Consider product price
Sellers need to determine a reasonable price based on product quality and market demand. You can make correct pricing strategies by referring to factors such as price, cost, and profit of similar products.
Optimize product classification
Correct product classification can improve product exposure and search rankings, providing buyers with a better shopping experience. Sellers need to choose the correct classification, set product classification manually or automatically, and optimize product classification to improve the search ranking and exposure of the product.
Provide high-quality after-sales service
Sellers need to provide quality after-sales service to increase buyer satisfaction and trust. We can promptly respond to buyers’ questions and feedback through email, online customer service, phone calls, etc., and provide high-quality after-sales services to increase buyers’ loyalty and reputation.
Check popular products
If you want to check the best-selling products on the eBay platform, you can click on the link in eBay Pulse to view it. On this page, sellers can view the most popular products on the platform. Currently, the best-selling products on the platform are mainly 3C digital products and accessories, furniture and household products, beauty and skin care products, etc.
How to select products
Currently, eBay’s main hot-selling categories include clothing and electronic products, so competition is relatively high. For novices, if the product quality is not very guaranteed, it is not recommended to choose a product with high competition. Novices can try home products. The trend of this type of products on the eBay platform is very good, and the complaint rate is very low.
Electronic gaming equipment
Video gaming equipment is one of the fastest growing categories on eBay. Prior to this, eBay Germany announced the 2020 Consumer Purchasing Behavior Survey Report, and the video game equipment sales on eBay Germany ranked TOP7. And Nintendo’s gaming device sales grew 180%. Additionally, people are purchasing VR glasses for a more realistic gaming experience, which has also led to an increase in sales of VR glasses.
Funko Pop Toy
On eBay, sales of the vinyl toy Funko Pop are up. Funko POP is a well-known American toy manufacturer that produces toys related to many popular characters from movies, books, and pop culture.
Chess
Netflix announced that starting from October 2020, “The Queen’s Gambit” will be watched by 62 million people in 4 weeks / 28 days, breaking the viewing record for Netflix’s limited series. The show not only broke ratings records, but also boosted sales of peripheral products.
Collect cards
During the outbreak, eBay’s sales of star cards soared, setting a new record. According to eBay data, between March and May, sales of basketball card products increased by 92% compared with the same period last year, of which sales of basketball card products increased by 130%.
Summary
Choosing the right products on eBay is one of the keys to success for sellers on the eBay platform. Sellers need to understand factors such as market demand, product quality, product price, product classification and after-sales service to choose products that suit them and provide high-quality after-sales services to increase buyer loyalty and reputation and achieve better sales performance. .