How to list and promote products efficiently on eBay: Detailed rules and techniques

Selling products on eBay requires following a strict set of rules and policies to ensure fair and secure transactions. This article will comprehensively introduce eBay’s listing rules, multi-attribute listing strategies, hot-selling product recommendations, and how to effectively promote products.

1. Overview of eBay product listing rules

1. Category: All products must be listed in the correct category, and the location of the item must be consistent with the account information to avoid incorrect logistics fee settings.
2. Image requirements: Each product requires at least one image, and a maximum of four images. The image should be between 500 and 1600 pixels, and the image cannot contain borders, text or illustrations.
3. No Links: No links to any web pages outside of eBay may be included in product descriptions.
4. Duplicate listings are prohibited: including but not limited to multiple priced listings of the same product, repeated listings under different accounts, etc.
5. Location of the item: Fill in the location of the item truthfully to ensure accurate freight calculation.

2. Methods to achieve multi-attribute listing of products in different locations

The eBay Fulfillment by Orange Connex program allows sellers to ship to different locations through the multi-attribute listing function. Specific solutions include:

• Fulfillment warehouse delivery + SpeedPAK direct mail: Combining overseas warehouses and domestic direct mail.
• Own warehouse distribution model: Use the seller’s own warehouse resources.
• Global warehouse distribution network: Delivery through warehouses in multiple countries.

3. Popular product recommendations and sales techniques

1. Electronic products: such as smartphones, tablets, etc.
2. Fashion accessories: including clothing, shoes, watches, etc.
3. Home appliances: such as furniture, kitchen appliances, etc.
4. Sports and outdoor products: such as fitness equipment, camping supplies, etc.
5. Collectibles and antiques: such as stamps, coins, etc.

4. How to successfully list Global Huapin products on eBay?

• Register an account: Visit eBay official website to complete the registration process.
• Know the rules: Read and follow eBay’s rules.
• Prepare information: Collect detailed product information and high-quality pictures.
• Choose method: Decide whether to use auction or fixed price.
• Write a description: Write a catchy title and detailed product description.
• Set price: Set a reasonable price based on market conditions.
• Select Category: Place your products into the appropriate categories.
• Processing orders: Follow up on buyer needs in a timely manner.

5. Avoiding publishing restrictions and solutions

Problems and solutions you may encounter when publishing for the first time include:

• Quantity limit: The initial limit for new accounts is 10 items, which can be increased to 100 items after completing video verification.
• Incorrect classification: Make sure the product is classified correctly.
• Duplicate listing: Avoid listing the same product multiple times.

6. Product promotion strategy

• Organic Search Optimization: Improve your product’s ranking in search results.
• Paid advertising: Use features such as promoted listings.
• Social media marketing: Use Facebook, Instagram and other platforms to promote.

By following the above rules and suggestions, sellers can not only avoid violations on eBay, but also effectively increase product exposure and sales. Hope this information is helpful!