How to efficiently plan and execute eBay discount campaigns: a comprehensive guide

Carrying out full discounts on the eBay platform involves careful consideration and precise execution. Every link, from clarifying goals to product selection, to formulating publicity plans and monitoring results, is the key to success. Through reasonable full discount conditions and multi-channel publicity, we can effectively attract potential consumers and increase sales.

Steps to set up eBay full discount campaign

1. Log in to eBay Seller Center: First enter the Seller Center and select the “Promotion” option.

2. Create a new promotion: On the Promotions page, click “Create a new promotion.”

3. Select the full discount activity type: Specify “full discount” as the activity type, fill in the activity name and start and end time.

4. Select participating products: Select attractive products based on your goals to enhance the effect of the event.

5. Set discount conditions: For example, you can set “20 USD off for purchases over 100 USD” to ensure that the conditions are both attractive to customers and economical.

6. Optional: Set other discount methods: You can add other discount methods such as coupons or points redemption to provide a variety of choices.

7. Submission Complete: Click the “Submit Complete” button and wait for review by the platform.

8. Platform review: After passing the review, the activity will be displayed on the product details page and related advertising spaces.

Execution steps of eBay full discount campaign

1. Determine campaign goals: Clarify the purpose of the campaign, such as increasing sales, increasing new user registrations, or increasing user repurchase rates.

2. Choose the right products: Choose attractive products such as hot-selling, high-profit or new products to arouse consumer interest.

3. Determine the full discount conditions: Set reasonable full discount conditions based on target customers and product characteristics, and consider coupons and points redemption as supplements.

4. Develop a publicity plan: Promote the event in advance and increase exposure through platform advertising, social media and email marketing.

5. Monitor activity effects: During the activity, pay close attention to key indicators such as sales, traffic, and conversion rates, and adjust strategies in a timely manner.

6. Collect feedback: After the event, collect feedback from consumers to understand their opinions and suggestions and provide a basis for improvement in future events.

Through systematic planning and execution, the effectiveness of eBay’s discount activities can be significantly improved, attracting more potential consumers, and promoting brand sales growth.